Paul W. Farris
Articoli popolari di Paul W. Farris
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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
Bendle, Neil T.; Farris, Paul W.; Pfeifer, Phillip E.; Reibstein, David J.
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Farris, Paul W.; Bendle, Neil T.; Pfeifer, Phillip E.; Reibstein, David J.
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Visualizza 27 offerteEUR 5,98
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The Advertising Controversy: Evidence on the Economic Effects of Advertising
Albion, Mark S.; Farris, Paul W.
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Getting Multi-Channel Distribution Right
Ailawadi, Kusum L.; Farris, Paul W.
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Visualizza 24 offerteEUR 12,48
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Bendle, Neil T.; Pfeifer, Phillip E.; Reibstein, David J.
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Visualizza 19 offerteEUR 1,49
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Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning
Venkatesan, Rajkumar; Farris, Paul; Wilcox, Ronald T.
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Visualizza 11 offerteEUR 8,01
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Key Marketing Metrics: The 50+ metrics every manager needs to know
PaulFarris; Neil, Bendle
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Visualizza 16 offerteEUR 5,07
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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects
Farris, Paul
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Visualizza 27 offerteEUR 44,84
