Paul W. Farris
Articoli popolari di Paul W. Farris
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Farris, Paul W.; Bendle, Neil T.; Pfeifer, Phillip E.; Reibstein, David J.
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Visualizza 29 offerteEUR 4,11
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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
Bendle, Neil T.; Farris, Paul W.; Pfeifer, Phillip E.; Reibstein, David J.
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Visualizza 15 offerteEUR 5,78
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Getting Multi-Channel Distribution Right
Ailawadi, Kusum L.; Farris, Paul W.
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Visualizza 20 offerteEUR 14,14
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The Advertising Controversy: Evidence on the Economic Effects of Advertising
Albion, Mark S.; Farris, Paul W.
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Visualizza 22 offerteEUR 16,01
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Bendle, Neil T.; Pfeifer, Phillip E.; Reibstein, David J.
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Visualizza 18 offerteEUR 1,37
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Key Marketing Metrics: The 50+ metrics every manager needs to know
PaulFarris; Neil, Bendle
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Visualizza 17 offerteEUR 4,90
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Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning
Venkatesan, Rajkumar; Farris, Paul; Wilcox, Ronald T.
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Visualizza 11 offerteEUR 10,67
