The contribution of segmentation, profiling and targeting to the successful marketing of Coffee-Mate in Great Britain

Lingua: inglese

Editore: GRIN Verlag Sep 2018, 2018

3668782555 / 9783668782556

Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

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Descrizione dell’articolo da parte del venditore

This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Dr. Buhmann Schule gemeinnützige GmbH, language: English, abstract: In their daily life coffee is mostly indispensable for people nowadays. Already in the 1980's in the UK coffee was very popular and well known, even though the English preferred drinking tea. As coffee consumption increased the demand for complementary products like coffee creamers increased also. As coffee creamers gained popularity in the UK Coffee-Mate, Nestlé's brand of coffee creamer, was faced with the problem that its market was still relatively small with a variety of competitors manufacturing substitutes, e.g. cream and other brands of coffee whitener. Being confronted with this and a decreasing advertising budget the managers of Coffee-Mate were forced to look for new consumers in an attempt to increase sales.As a first step, they did a survey, to get to know their potential customers better and to have a better general overview of the target market. Because the competition in the coffee creamer sector is relatively strong, it was essential that Coffee-Mate created a strategy with the aim of strengthening their position in the coffee creamer market in Great Britain and surpass their competitors.To clarify the next steps for the company, it is the aim of this Case Study to investigate and evaluate the segments of the Coffee-Mate in terms of finding a proper recommendation for an effective strategy that Coffee-Mate could use. 20 pp. Englisch.…

Codice articolo 9783668782556

Titolo
The contribution of segmentation, profiling and targeting to the successful marketing of Coffee-Mate in Great Britain
Autore
Anonym
Editore
GRIN Verlag Sep 2018
Anno di pubblicazione
2018
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
3668782555
ISBN 13
9783668782556
Peso dell'articolo
45 grammi
Dimensioni
210x148x2 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 5 a 15 giorni lavorativiDa 5 a 15 giorni lavorativi
Primo articoloEUR 23,00EUR 23,00
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BuchWeltWeit Ludwig Meier e.K.

Germania