Building Theatre Patronage: Management and Merchandising

John F. Barry and Epes W. Sargent

Editore: Chalmers Publishing Co., New York, 1927

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FIRST PRINTING. Red cloth flexible board binding with gold gilt lettering on cover and spine. GIFT INSCRIBED, SIGNED, and DATED by co-author John F. Barry on front endpaper. A hard-to-find/scarce all-inclusive, innovative, invaluable, classic theatre business resource. 36 Chapters: Introduction, The Motion Picture Theatre, The Development of Theatre Advertising, The Theatre as an Institution, The Manager, Management, Personnel Service as a Sales Agent, Your Community, Why People Attend Your Theatre, Advertising, Advertising Materials, Cut-Out Displays, Selling Within the Theatre, Using the Mails, The Lobby, The Marquee, Outdoor Advertising, Distributed Matter, Co-operative Advertising, Printing Materials, Principles of Layout, Copy, Arranging Your Layout, Novelty Advertisements, Newpaper Advertising, Newspaper Co-operative Advertising, The Amusement Page, Holidays and Local Celebrations, Color, Music, Projection and the Screen, Ventilation, Theatre Accidents, Legal Problems, and That's Our Business. 438 pages and an 11 page Appendix of Forms and Charts. A VERY GOOD, BRIGHT, CLEAN, TIGHT COPY! LMBC2.

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• Titolo: Building Theatre Patronage: Management and Merchandising
• Editore: Chalmers Publishing Co., New York
• Data di pubblicazione: 1927
• Rilegatura: Cloth
• Edizione: First Edition
• Condizione: Very Good
• Condizione della sovraccoperta: No Jacket
• Firmato: Signed by Author(s)