Design Like Apple; seven principles for creating insanely great products, services, and experiences

Edson, John; Beck, Ernest

ISBN 10: 1118290313 / ISBN 13: 9781118290316

Editore: Wiley, Hoboken, N.J., 2012

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Octavo in white DJ, 192 pages, color illustrations; 22 cm. Signed and inscribed by author. DJ protected in archival mylar sleeve. Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--?from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders. Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple. Contents: Design makes all the difference: beauty, ingenuity, and charisma create a unique competitive advantage -- Design the organization: nurture taste, talent, and a design culture -- The product is the marketing: great products sell themselves -- Design is systems thinking: product and context are one -- Design out loud: prototype to perfection -- Design is for people: connect with your customer -- Design with conviction: commit to a unique voice -- Design like Apple: bring it all together. Four small holes to front joint, exceedingly gentle bumping to front board-top corner, extremely mellow rubbing to other three corners, two small holes to rear board-rear joint, bright pages, binding is tight, four holes to front DJ-front joint, two small holes to rear DJ-rear joint, extremely mild wear to DJ corners, very gentle rubbing to DJ spine head, light soiling to DJ, else Very Good(+) in Very Good(-) DJ. First edition, first printing (full number line).

Codice articolo 91346

Dati bibliografici

• Titolo: Design Like Apple; seven principles for creating insanely great products, services, and experiences
• Editore: Wiley, Hoboken, N.J.
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 1118290313
• ISBN 13: 9781118290316
• Rilegatura: Hardcover
• Edizione: prima edizione
• Condizione: Very Good(+)
• Condizione della sovraccoperta: sovraccoperta
• Firmato: Autografato dall'autore
• Cataloghi dei venditori:
  • Science, Technology & Computers

Descrizione articolo

Riassunto

<b>Implement the same principles that shaped Apple's approach to design</b><br /> <p>Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.</p> <p><i>Design Like Apple</i> uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.</p> <ul> <li>Offers behind-the-scenes stories from current and recent Apple insiders</li> <li>Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results</li> <li>Delivers how-to lessons across design, marketing, and business strategy</li> </ul> <p>Bridging creativity and commerce, this book will show you to how to truly <i>Design Like Apple.</i></p>

Informazioni sull?autore

<p> <p>is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for <i>Fast Company</i> and a lecturer on design at Stanford University. Together with its clients' teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.