Advanced Presentations by Design : Creating Communication That Drives Action

Abela, Andrew, Abela, Andrew V.

ISBN 10: 0787996599 / ISBN 13: 9780787996598

Editore: Wiley & Sons, Incorporated, John, 2008

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Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Codice articolo 17025166-75

Dati bibliografici

• Titolo: Advanced Presentations by Design : Creating Communication That Drives Action
• Editore: Wiley & Sons, Incorporated, John
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 0787996599
• ISBN 13: 9780787996598
• Rilegatura: Brossura
• Edizione: 1st Edition.
• Condizione: Very Good

Descrizione articolo

Riassunto

Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.

Informazioni sull?autore

Dr. Andrew Abela is an authority on designing presentations of complex and controversial information. He is currently an associate professor of marketing at the Catholic University of America in Washington, DC. He was the founding managing director of the Marketing Leadership Council, and is a former McKinsey and Company consultant. He provides presentation training and consulting to leading corporations and governmental agencies.