B2B Marketing. A radically different approach for business-to-business marketeers.

Minett, Steve.

Editore: London. Financial Times/Prentice Hall., 2002

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1st edn. Hardback in d/w. 226pp. Black cloth boards with gilt titles to spine. Illustrated by b/w photos, charts, tables and diagrams. FINE uninscribed copy in FINE unclipped d/w. "There are few good books for B2B marketeers, despite the fact that they form the majority of the profession. Steve Minett's excellent and highly original book is a welcome exception: every B2B marketeer should read this book.".

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• Titolo: B2B Marketing. A radically different approach for business-to-business marketeers.
• Editore: London. Financial Times/Prentice Hall.
• Data di pubblicazione: 2002
• Rilegatura: Rilegato
• Edizione: prima edizione
• Condizione della sovraccoperta: sovraccoperta