Can't Buy My Love: How Advertising Changes the Way We Thing and Feel

Kilbourne, Jean;

ISBN 10: 0684866005 / ISBN 13: 9780684866000

Editore: Touchstone/Simon & Schuster, New York, 2000

Octavo; pp 366; VG-/paperback; red/white spine with white and red text; covers have light shelf wear; intact panels; minor edge wear; text block clean; illustrated. 1333986. FP New Rockville Stock. Codice articolo 1333986

Riassunto:

Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.

“When was the last time you felt this comfortable in a relationship?” —An ad for sneakers

“You can love it without getting your heart broken.” —An ad for a car

“Until I find a real man, I'll settle for a real smoke.” —A woman in a cigarette ad

Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.

Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

Informazioni sull?autore: Jean Kilbourne,Ed.D, is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. A widely published writer and speaker who has twice been named Lecturer of the Year by the National Association for Campus Activities, she is best known for her award-winning documentaries, Killing Us Softly, Slim Hopes, and Pack of Lies. She lives in Boston, Massachusetts.

Dati bibliografici

Titolo: Can't Buy My Love: How Advertising Changes ...
Casa editrice: Touchstone/Simon & Schuster, New York
Data di pubblicazione: 2000
Legatura: Softcover
Edizione: First Touchstone Edition.