Competition Demystified A Radically Simplified Approach to Business Strategy

Greenwald, Bruce C. & Judd Kahn

ISBN 10: 1591841801 / ISBN 13: 9781591841807

Editore: Portfolio, USA, 2007

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5.52 X 0.86 X 8.42 inches; 399 pages; Yellowing to pages. Underlining in pen. Pen notes throughout the book. Good overall condition otherwise. No other noteworthy defects. No writing.; - We offer free returns for any reason and respond promptly to all inquiries. Your order will be packaged with care and ship on the same or next business day. Buy with confidence.

Codice articolo HVD-34058-A-0

Dati bibliografici

• Titolo: Competition Demystified A Radically Simplified Approach to Business Strategy
• Editore: Portfolio, USA
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 1591841801
• ISBN 13: 9781591841807
• Rilegatura: Paperback
• Edizione: 1st Edition (Unstated); Third Printing.
• Condizione: Good

Descrizione articolo

Riassunto

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Informazioni sull?autore

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.