Competitive Advantage: Creating and Sustaining Superior Performance

Michael E. Porter

ISBN 10: 0029250900 / ISBN 13: 9780029250907

Editore: Free Press, 1985

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Dati bibliografici

• Titolo: Competitive Advantage: Creating and Sustaining Superior Performance
• Editore: Free Press
• Data di pubblicazione: 1985
• Lingua: Inglese
• ISBN 10: 0029250900
• ISBN 13: 9780029250907
• Rilegatura: Hardcover
• Edizione: 1st Edition.
• Condizione: Very Good
• Condizione della sovraccoperta: Near Fine
• Tipo di libro: Book

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Riassunto

"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

Product Description

Book by Michael E Porter