Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

Howe, Jeff

ISBN 10: 0307396207 / ISBN 13: 9780307396204

Editore: Crown Business, New York, 2008

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311pp., vii. Stated "First Edition" with '1' in number line. Notes, pp. 289-299; Index, pp., 304-311. White boards and baclstrip for metallic red lettering on spine. White dustrapper not price-clipped ($26.95) illustrated with several glass marbles, beautifully colored, and metallic red embossed title lettering. Very small ruffling across top spine (NOT rubbing wear), as you might find at your favorite Indie bookstore. Tight spine. No previous owner names. Clean text. Books little opened, unused. Codice articolo 000247

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Titolo: Crowdsourcing: Why the Power of the Crowd Is...

Casa editrice: Crown Business, New York

Data di pubblicazione: 2008

Legatura: Hardcover

Condizione: As New

Condizione sovraccoperta: As New

Edizione: 1st Edition

Descrizione articolo

Riassunto:

An in-depth analysis of the rapidly growing phenomenon of crowdsourcing reflects on the dramatic economic, cultural, business, and political implications of applying the open-source idea to a variety of fields outside of software development and addresses the unique opportunities and problems of this expanding trend. 80,000 first printing.

Recensione:

"An informed and enthusiastic guide to the new collaborative creativity."
—Times (London)

"A welcome and well-written corporate playbook for confusing times."
—BusinessWeek

"An engaging mix of business, sociology, organizational theory, and technology writing and fits the mold of Malcolm Gladwell’s perennial bestseller, The Tipping Point."
—Newsweek

“While small groups have often been the foundation of great performance—think SWAT teams and Skunk Works—Jeff Howe has made the compelling case for the power of far larger communities of interest. He shows in Crowdsourcing—with rich illustrations from Google and InnoCentive to Threadless and Wikipedia—that the right community with the right incentives can often invent, write, and run research and business initiatives more effectively and less expensively than traditional enterprise.”
—Michael Useem, professor of management and director of the Leadership Center at the Wharton School, University of Pennsylvania, and author of The Go Point: When It’s Time to Decide and The Leadership Moment

“Beyond the wisdom of crowds is the work of crowds, a powerful and transformative source of creativity and an economic engine that defies traditional rules. Jeff Howe’s guide to crowdsourcing—to use his perfect coinage—is insightful, fun, and indispensable to those who want to understand, or participate in, this amazing phenomenon.”
—Steven Levy, author of Hackers and The Perfect Thing

“Jeff Howe has captured a complex and vital change in the business landscape: in the next few years, your customers could become your collaborators, or your competitors. His ability to weave story and strategy together makes Crowdsourcing a readable and indispensable guide to this new world.”
—Clay Shirky, author of Here Comes Everybody