Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences

Edson, John

ISBN 10: 1118290313 / ISBN 13: 9781118290316

Editore: Wiley, 2012

Riguardo questo articolo

Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Codice articolo 001419187U

Dati bibliografici

• Titolo: Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
• Editore: Wiley
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 1118290313
• ISBN 13: 9781118290316
• Rilegatura: hardcover
• Edizione: 1st Edition.
• Condizione: Good

Descrizione articolo

Riassunto

<b>Implement the same principles that shaped Apple's approach to design</b><br /> <p>Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.</p> <p><i>Design Like Apple</i> uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.</p> <ul> <li>Offers behind-the-scenes stories from current and recent Apple insiders</li> <li>Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results</li> <li>Delivers how-to lessons across design, marketing, and business strategy</li> </ul> <p>Bridging creativity and commerce, this book will show you to how to truly <i>Design Like Apple.</i></p>

Informazioni sull?autore

<p> <p>is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for <i>Fast Company</i> and a lecturer on design at Stanford University. Together with its clients' teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.