This requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.
This book reflects Williams' immense experience creating breakthrough solutions at frog design, one of the world's leading innovation firms. Williams shows how to combine fluid creativity with analytical rigor in a simple five-stage process for successfully disrupting any market.
You'll learn why the most unexpected ideas draw the least competitors---and offer the greatest potential. Then, using many examples and a case study, you'll walk through every step of transforming disruptive ideas from conception to breakthrough business stategy.
Luke Williams is a leading consultant, educator, and speaker specializing in disruptive thinking and innovation strategy. For more than a decade, he has worked internationally with industry leaders like American Express, GE, Sony, Crocs, Virgin, Disney, and Hewlett-Packard, to develop new products, services, and brands.
Williams is a Fellow at frog design, one of the world's most influential innovation companies. He is also Adjunct Professor of Innovation at NYU Stern School of Business. He has been invited to speak worldwide, and his views have been featured in BusinessWeek, Fast Company, and NPR (National Public Radio). He lives in New York.
Luke Williams is a leading consultant, educator, and speaker specializing in disruptive thinking and innovation strategy. For more than a decade, he has worked internationally with industry leaders like American Express, GE, Sony, Crocs, Virgin, Disney, and Hewlett-Packard, to develop new products, services, and brands.
Williams is a Fellow at frog design, one of the world’s most influential innovation companies. He is also Adjunct Professor of Innovation at NYU Stern School of Business. He has been invited to speak worldwide, and his views have been featured in BusinessWeek, Fast Company, and NPR (National Public Radio). He lives in New York.