The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

Blake, Gary; Bly, Robert W.

ISBN 10: 0028613384 / ISBN 13: 9780028613383

Editore: Macmillan General Reference, 1997

Riguardo questo articolo

Hardcover w/ DJ, NEW; no marks or writing, DJ (not price-clipped) has mild shelf wear.

Codice articolo 800170

Dati bibliografici

• Titolo: The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
• Editore: Macmillan General Reference
• Data di pubblicazione: 1997
• Lingua: Inglese
• ISBN 10: 0028613384
• ISBN 13: 9780028613383
• Rilegatura: Hardcover
• Edizione: 1st Edition
• Condizione: New
• Condizione della sovraccoperta: New

Descrizione articolo

Riassunto

A guide to the principles of writing effective copy covers headlines, print ads, direct mail, brochures, catalogs, press releases, and electronic messages

Product Description

Book by Blake Gary Bly Robert W