Hardback small octavo, dustjacket, very good condition (in very good dustjacket), black boards (red cloth spine), minor edgewear jacket, light foxing top edge. 176 pp. Gary Blake and Robert Bly provide a concise handbook of the principles and practice of writing effective adverts, brochures, print adverts, direct mail, catalogs, press releases and electronic messages. The book covers writing headlines and body copy, as well as increasing readership and response. This book is a great reference for both the professional copywriter or someone who writes copy occasionally.

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Dati bibliografici

Titolo

The Elements of Copywriting: The Essential Guide to Creating Copy that Gets the Results You Want.

Editore

Macmillan, New York

Data di pubblicazione

1997

Lingua

Inglese

ISBN 10

0028613384

ISBN 13

9780028613383

Rilegatura

Rilegato

Edizione

1st ed.

Condizione della sovraccoperta

sovraccoperta

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BOOKS & WRITING

Descrizione articolo

Riassunto

A guide to the principles of writing effective copy covers headlines, print ads, direct mail, brochures, catalogs, press releases, and electronic messages

Product Description

Book by Blake Gary Bly Robert W

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