FINANCIAL ASPECTS OF MARKETING

Schmidt, Ruth A. & Wright, Helen

ISBN 10: 033363781X / ISBN 13: 9780333637814

Editore: Macmillan, Basingstoke, Hants., 1996

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299pp. HARDCOVER Ex-Wolverhampton lib. copy. This volume has had minimal use, & is fairly pristine, other than a couple of stamps. In immaculate protected d/w. Size: 4to - over 9¾ - 12" tall.

Codice articolo 55639/D-2

Dati bibliografici

• Titolo: FINANCIAL ASPECTS OF MARKETING
• Editore: Macmillan, Basingstoke, Hants.
• Data di pubblicazione: 1996
• Lingua: Inglese
• ISBN 10: 033363781X
• ISBN 13: 9780333637814
• Rilegatura: Hardcover
• Edizione: 1st Edition.
• Condizione: Very Good
• Condizione della sovraccoperta: Very Good
• Tipo di libro: Book

Descrizione articolo

Riassunto

This is a core text for students studying the Financial Aspects of Marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered. The use of Spreadsheets is integrated into the text.

Informazioni sull?autore

Helen Wright is Senior Lecturer in the Department of Retailing and Marketing at the Manchester Metropolitan University.