Riassunto
Who first coined the phrase graphic design, a term dating from the 1920s,or first referred to themselves as a graphic designer are issues still arguedto this day. What is certain is that the kinds of printed material a graphicdesigner could create were around long before the formulation of such aconvenient, if sometimes troublesome, term.Here David Jury explores how the jobbing printer who producedhandbills, posters, catalogues, advertisements, and labels in the eighteenth,nineteenth, and early twentieth centuries was the true progenitor of graphicdesign, rather than the noble presses of the Arts and Crafts movement.Based on original research and aided by a wealth of delightful and fullycaptioned examples that reveal the extraordinary skill, craft, design sense,and intelligence of those who created them, the book charts the evolution of print into graphic design. It will be of lasting interest to graphic designers,design and social historians, and collectors of print and printed ephemera alike.
Recensione
Magnificent ... a beautiful look at the unsung heroes of the trade. --It's Nice That
A gem - an impressive academic achievement, packed full of stories ... there's so much to enjoy in this book, starting with its actual design ... this repository of visual material adds up to an inspirational sourcebook. But unlike many other beautifully illustrated publications, you will want to do more than just look at the pictures - you will want to read it --V&A Magazine
Elegant ... the book's glory lies in the stunning illustrations ... readers may have a tough time not drooling --The World of Interiors
Chock-full of nearly 800 illustrations of engraved frontispieces and title pages, handbills, posters, catalogues, type specimens, pamphlets, advertisements and product labels. --Creative Review
Excellent... a colourful cornucopia of visual and technical extravagance... For any student of the history of art and design, David Jury's book is thesis material of a pretty high order... [the reader] is skilfully immersed in a wealth of delightful and fully-captioned examples of fine printing... fascinating and memorable. --The Birmingham Post
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