The bestselling book on personal branding in the world!

KNOWN is more than a book. It created a movement to build and nurture professional personal brands throughout the world. Today, AI is nipping at the heels of our skillsets and even our careers. Our only defense is a strong personal brand that helps out stand out in our field and rise above the noise.

Based on more than two years of research and interviews with nearly 100 leading thought leaders, KNOWN teaches you the science-based method to help you transcend the noise to become the go-to person in your company, your industry, and perhaps even the world.

The only sustainable competitive advantage you have in this world is your personal brand. Those who are KNOWN, get the calls returned, have the emails answered, open the doors for new careers and monetization opportunities. Find out why this book has changed the lives and businesses of thousands of business professionals around the world. KNOWN delivers a process that works in this digital age.

L'autore:

Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC magazine as one of the Top five marketing books of the year. Mark also wrote the classic first book on influence marketing, Return On Influence. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

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Descrizione libreria

Book People RVA has been serving readers around the world since 1980. Known as the Richmond metro-area book provider for those who prefer a warm, customer-focused buying experience, Book People offers new and used fiction and non-fiction titles and many literary genres. No matter the interaction--through its new store conveniently located in Henrico's far West End or online, customers experience the friendly and rapid service that has convinced so many buyers over the years to use Book People for all their book purchases. We fulfill orders requested via email, online, or telephone, and we accept special orders such as out-of-print books, international mail orders, and titles from boutique publishers. Book People has long had a strong community presence and sponsors several book clubs and numerous book and author events. The store supports educators and provides them a 20% discount. As part of its advocacy for free speech, Book People takes a stand against book banning and keeps an up-to-date display of books currently under threat in schools and libraries across the country. Our history: Book People founder Ruth Erb first opened the store at an earlier incarnation of the Willow Lawn shopping center. Because she loved books, loved working with people, and wanted to combine the two, she called her new store Book People. In 1986, Erb moved the store to Granite Avenue in the Westhampton part of Richmond, where it did a brisk business. Former store employee David Shuman purchased Book People from Erb in 2018, and he has recently relocated the store to larger quarters in the Gleneagles shopping center in western Henrico.

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