Managing Product and Service Development : Text and Cases

Thomke, Stefan

ISBN 10: 0073023019 / ISBN 13: 9780073023014

Editore: McGraw-Hill Higher Education, 2006

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 5304889-6

Riassunto:

This text offers a new option for instructors interested in emphasizing a balance between products and services.

Managing Product and Service Development is about the managerial aspects critical to conceiving, designing, and developing innovative products and services. The course exposes students to some of the best management practices, tools, and frameworks known today, and introduces new approaches that hold promise for the future. Many texts are either aimed at engineering or marketing specialists and do not adequately address the often difficult general management issues that arise in complex development project. This book does not require training or experience in a technical field but addresses the role of new technologies in product development.

In this text students learn about innovation through exploration. All the material has been developed and tested in the MBA and executive education classroom at Harvard Business School. The Instructor’s Manual (IM), as only part of this text’s proven teaching materials, describes an optional student project that complements in-class sessions.

Informazioni sull'autore: Stefan H. Thomke is Associate Professor of technology and operations management at Harvard Business School.

Dati bibliografici

Titolo: Managing Product and Service Development : ...
Casa editrice: McGraw-Hill Higher Education
Data di pubblicazione: 2006
Legatura: Rilegato
Condizione: Good
Edizione: 1st Edition.