Making ethics accessible and applicable to media practice, Media Ethics: Key Principles for Responsible Practice explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, and media-based marketing. Unlike application-oriented case books, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior. It avoids moralizing and instead emphasizes the deliberative nature of ethics, inviting students to grapple with ethical dilemmas on their own and presenting ethical theory in a way designed to enrich classroom discussion. Author Patrick Lee Plaisance synthesizes classical and contemporary ethics in an accessible way to help students ask the right questions and develop their critical reasoning skills, both as media consumers and media professionals of the future.

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Patrick Lee Plaisance is an assistant professor in the Department of Journalism and Technical Communication at Colorado State University, where he teaches media ethics, reporting and mass communication theory on the undergraduate and graduate levels. His primary research areas include media ethics, journalistic values, newsroom socialization and the philosophy of communication. His work has focused on analyzing how ethics theory can be more effectively brought to bear on media practice as well as on conducting qualitative and quantitative social-science research on journalistic decision-making. He worked for nearly 15 years as a journalist at newspapers around the country, including papers in Los Angeles, south Florida, New Jersey and Virginia. He received a Ph.D. in mass communications from Syracuse University. He has contributed chapters and case studies to numerous journalism and media ethics books and has published nearly a dozen peer-reviewed articles in journals including Journalism & Mass Communication Quarterly, Journal of Mass Media Ethics, Communication Theory, Journalism & Mass Communication Educator and The International Journal of Applied Philosophy.

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