Contrary to popular belief, print is not dead! With all the interest in online publishing here in the 21st century, it�s easy to lose sight of the fact that information is still widely disseminated through the good old medium of print.

The advent of desktop publishing granted new levels of power and control to the layout artist and graphic designer, but it hasn�t made the process of getting the perfect print foolproof. Sometimes managing the disparate elements of fonts, images, colors, and more, while dealing with the quirks of page-layout applications makes even the bravest designer and production editor long for the hands-on days of moveable type. Creating a great layout on your monitor is only half the battle; how do you make it work on paper? Print production expert Claudia McCue takes on the challenge of putting ink to paper, offering clear, authoritative guidance to print professionals and anyone else who has been frustrated by the obstacles of getting electronic documents to print perfectly.

This new edition of Claudia�s classic book is now fully Adobe-centric, and shows readers how to use the different applications in the Adobe Creative Suite 4 together to create and produce great print documents. Use Photoshop and Illustrator to create raster and vector images, and combine them with text in InDesign to create eye-catching yet readable page layouts. Learn the ins and outs of fonts, and gain a better understanding of how ink and paper work together. Finally, �prefilight� or prepare your job for submission to a printer to make sure the printing process goes off without a hitch.

L'autore

Claudia McCue is a prepress pro with more than 20 years of hands-on

experience. She is owner of Practicalia, an independent training provider

specializing in Adobe products, retouching and color correction, and resolving

general issues relating to prepress and printing. She frequently presents on

these topics at industry conferences. She is the author of "Real World Print

Production," the previous edition of this book, which was renowned for its

"deadly combination of wit and wisdom."

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Descrizione libreria

Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.

Visita la pagina della libreria

Informazioni sull?azienda del venditore

Better World Books Marketplace, Inc.
55742 Currant Road, Mishawaka, IN, 46545, U.S.A.

Condizioni di vendita e spedizione

Condizioni di vendita

Better World Books (BWB) values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product.

If you have an incomplete, incorrect, or damaged shipment, please contact our Customer Care team via Abebooks contact seller options before proceeding with the return.Please keep in mind that because we deal mostl...

Ulteriori informazioni