The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in their Relation to Successful Advertising

Walter Dill Scott

Editore: Sir Isaac Pitman & Sons, London UK, 1912

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First UK edition of this book published in 1908 in the USA. It was the first book to apply psychology to advertising. Illustrations of adverts in text. Oriignal red cloth. Spine sunned and faded. Small area of fraying to rear spine edge. Spine ends rubbed. A couple of small marks to the cloth. Inside, name on ffep. Clean and firmly bound.

Codice articolo 003158

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• Titolo: The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in their Relation to Successful Advertising
• Editore: Sir Isaac Pitman & Sons, London UK
• Data di pubblicazione: 1912
• Rilegatura: Hardcover
• Disegnatore: Illustrated
• Edizione: 1st UK
• Condizione: Good