Reputation: Realizing Value From The Corporate Image

Fombrun J. Charles

ISBN 10: 0875846335 / ISBN 13: 9780875846330

Editore: Harvard Business Review Press, Usa, 1996

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441 pages. Book and Jacket are both in Very good condition throughout.

Codice articolo 212580

Dati bibliografici

• Titolo: Reputation: Realizing Value From The Corporate Image
• Editore: Harvard Business Review Press, Usa
• Data di pubblicazione: 1996
• Lingua: Inglese
• ISBN 10: 0875846335
• ISBN 13: 9780875846330
• Rilegatura: Hard Cover
• Edizione: First Edition.
• Condizione: Very Good
• Condizione della sovraccoperta: Very Good
• Cataloghi dei venditori:
  • Business and Finance

Descrizione articolo

Riassunto

Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.
Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.
Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.

Informazioni sull?autore

Charles Fombrun is research professor of management at the Stern School of Business, New York University.