S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

Kern, Russell

ISBN 10: 0658006223 / ISBN 13: 9780658006227

Editore: McGraw-Hill Companies, The, 2001

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Used book that is in excellent condition. May show signs of wear or have minor defects.

Codice articolo 3365068-75

Dati bibliografici

• Titolo: S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
• Editore: McGraw-Hill Companies, The
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0658006223
• ISBN 13: 9780658006227
• Rilegatura: Rilegato
• Edizione: 1st Edition.
• Condizione: Very Good

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Riassunto

S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.

Informazioni sull?autore

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide