Selling the Splat Pack: The DVD Revolution and the American Horror Film

Mark Bernard

ISBN 10: 1474405584 / ISBN 13: 9781474405584

Editore: Edinburgh University Press, 2015

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Reveals the history of how the emergence of the DVD market changed cultural and industrial attitudes about horror movies and film ratings. This title presents a re-evaluation of the history of the horror film from an industry studies perspective. It also features an exploration of the relationship between DVDs and film ratings. Num Pages: 224 pages, 20 b&w illustrations. BIC Classification: 1KBB; APFN; JFCA. Category: (G) General (US: Trade). Dimension: 236 x 157 x 16. Weight in Grams: 342. . 2015. 1st Edition. Paperback. . . . .

Codice articolo V9781474405584

Dati bibliografici

• Titolo: Selling the Splat Pack: The DVD Revolution and the American Horror Film
• Editore: Edinburgh University Press
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 1474405584
• ISBN 13: 9781474405584
• Rilegatura: Brossura
• Edizione: prima edizione
• Condizione: New

Descrizione articolo

Riassunto

Selling the Splat Pack unravels the history of how the emergence of the DVD market changed cultural and industrial attitudes about horror movies and film ratings. These changes made way for increasingly violent horror films, like those produced by the 'Splat Pack' - a group of filmmakers who were heralded in the press as subversive outsiders.

Were brutal American horror movies like the Saw and Hostel films a reaction to the trauma of 9/11? Were they a reflection of 'War on Terror'-era America? Or was something else responsible for the rise of these violent and gory films during the first decade of the 21st century?

Taking a different tack, Mark Bernard proposes that the films of the Splat Pack were products of, rather than reactions against, film-industry policy. This book includes an overview of the history of the American horror film from an industry-studies perspective, an analysis of how the DVD market influenced the production of American horror films, and an examination of films from Splat Pack members such as Eli Roth, Rob Zombie, James Wan and Alexandre Aja.

By re-examining the history of the American horror film from a business perspective and exploring how DVD influenced the production of American horror films in the early 21st century, this thought-provoking book provides students and scholars in Film Studies with an alternative perspective on the Splat Pack.

Informazioni sugli autori

Mark Bernard is an Instructor of American Studies and Communication Studies at the University of North Carolina at Charlotte. He is co-author (with Cynthia Baron and Diane Carson) of Appetites and Anxieties: Food, Film, and the Politics of Representation. He is currently working on a book about horror film acting and stardom (with Kate Egan) and a book about the representation of food in the horror film.

Mark Bernard is an Instructor of American Studies and Communication Studies at the University of North Carolina at Charlotte. He is co-author (with Cynthia Baron and Diane Carson) of Appetites and Anxieties: Food, Film, and the Politics of Representation. He is currently working on a book about horror film acting and stardom (with Kate Egan) and a book about the representation of food in the horror film.