This book will undoubtedly become the standard textbook of creativity around the world. Twenty-five years of extensive experience, research, and insights resulting in new material make Serious Creativity a powerful and fundamental book for all who use creative thinking. At last creative thinking becomes a usable skill instead of a matter of talent, temperament, or luck, and moves to the center of the creation of value for corporations. De Bono is the leading authority in the field of creative thinking, the originator of the term "lateral thinking" and one of the few thinkers who is highly regarded internationally. He has written 36 books in the field of creativity and thinking. His books have been translated into 26 languages and are widely read in Japan. The book jacket is a high gloss jacket and has 1 small tear. Pp338 Appendix 1: The Lateral Thinking Techniques. Appendix 2: Notes on the Use of the Lateral Thinking Technologies. Appendix 3: Harvesting Checklist. Appendix 4: Treatment of Ideas Checklist. The book pages have no markings and no highlighting.

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Dati bibliografici

Titolo

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

Editore

Harpercollins

Data di pubblicazione

1992

Lingua

Inglese

ISBN 10

0887305660

ISBN 13

9780887305665

Rilegatura

Hardcover

Edizione

1st Edition

Condizione

As New

Condizione della sovraccoperta

Good

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Descrizione articolo

Riassunto

The inventor of the process of lateral thinking offers a guide to enhancing creativity

Product Description

Book by Bono Edward De

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