Service Design for Business: A Practical Guide to Optimizing the Customer Experience

Ben Reason

ISBN 10: 1118988922 / ISBN 13: 9781118988923

Editore: John Wiley & Sons Inc, 2016

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A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Num Pages: 208 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Weight in Grams: 666. . 2015. 1st Edition. Hardcover. . . . . Codice articolo V9781118988923

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Titolo: Service Design for Business: A Practical ...

Casa editrice: John Wiley & Sons Inc

Data di pubblicazione: 2016

Legatura: Rilegato

Condizione: New

Edizione: prima edizione

Descrizione articolo

Riassunto:

Service design offers a tangible and effective approach for organizations to employ to better respond to the needs and demands of their customers. The Art of Services Design shows how organizations can employ the creativity of a design approach and connect it to the real issues and needs of people in organizations who need tools to move their businesses forward. This highly visual book is a practical guide on how to respond to the customer experience challenge, by connecting the market factors to the organizational challenge through the lens of the customer.

Informazioni sull?autore:

BEN REASON is a founding partner of Live-workwinners of the prestigious Designweek 'Design Team of the Year' award in 2014. As director of the London studio he continues to pioneer the discipline and is a visiting tutor at the Royal College of Art, London.

LAVRANS LØVLIE is a founding partner and Director of Livework. His work includes projects with the BBC, Sony, Orange, VW, several of the largest hospitals in Norway and the United Nations. He has taught at universities across Europe and is a board member of the Norwegian Design Council.

MELVIN BRAND FLU is a partner and the Director of Strategy and Business Design at Livework. He has over 25 years of experience working as a business and strategy consultant.