Strategic Marketing Management : A Process Based Approach
Moutinho, Luiz
ISBN 10: 1844800008 ISBN 13: 9781844800001
Editore: Cengage Learning, 2009
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Better World Books Ltd, Dunfermline, Regno Unito
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Venditore AbeBooks dal 13 ottobre 2008
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Descrizione:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP88683924
Riassunto:
Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.
Informazioni sull?autore: Geoff Southern taught at Newcastle and Hull Universities before joining the University of Glasgow to teach Operations Management in the Business School.
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Dati bibliografici
Titolo: Strategic Marketing Management : A Process ...
Casa editrice: Cengage Learning
Data di pubblicazione: 2009
Legatura: Brossura
Condizione: Good
Edizione: 1st Edition.