Total Branding by Design: Using Design to Create Distinctive Brand Identities

Southgate, Paul

ISBN 10: 0749408677 / ISBN 13: 9780749408671

Editore: Kogan Page Ltd, 1994

Riguardo questo articolo

First edition. Light wear to boards. Content is clean and bright. Previous owner name to ffep. Good DJ with some edge wear.

Codice articolo 9999-99992964955

Dati bibliografici

• Titolo: Total Branding by Design: Using Design to Create Distinctive Brand Identities
• Editore: Kogan Page Ltd
• Data di pubblicazione: 1994
• Lingua: Inglese
• ISBN 10: 0749408677
• ISBN 13: 9780749408671
• Rilegatura: Hardcover
• Edizione: prima edizione
• Condizione: Good
• Condizione della sovraccoperta: sovraccoperta

Descrizione articolo

Riassunto

This practical guide demonstrates how to exploit the full potential of brand design as a marketing tool. The author explains his concept of total branding, from the planning stages through to implementation and evaluation.