Understanding Communication Theory: A Beginner?s Guide

Stephen M. Croucher

ISBN 10: 0415748046 / ISBN 13: 9780415748049

Editore: Taylor & Francis Ltd, 2015

Num Pages: 288 pages, 8 black & white tables, 15 black & white halftones. BIC Classification: GTC; JFD; KNT. Category: (G) General (US: Trade). Dimension: 181 x 254 x 23. Weight in Grams: 740. . 2015. 1st Edition. Paperback. . . . . Codice articolo V9780415748049

Riassunto:

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory―the social scientific, interpretive, and critical approaches―and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

Informazioni sull?autore:

Stephen M. Croucher is Professor at Massey University, New Zealand. He is co-author of Understanding Communication Research Methods.

Dati bibliografici

Titolo: Understanding Communication Theory: A ...
Casa editrice: Taylor & Francis Ltd
Data di pubblicazione: 2015
Legatura: Brossura
Condizione: New
Edizione: prima edizione