This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory―the social scientific, interpretive, and critical approaches―and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

Informazioni sull?autore

Stephen M. Croucher is Professor at Massey University, New Zealand. He is co-author of Understanding Communication Research Methods.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Descrizione libreria

Textbooks_Source is committed to selling new and used books for less money. We offer fast shipping & handling and dedicated customer service support to ensure that you have a great experience as our customer. Thank you for shopping with us!

Visita la pagina della libreria

Informazioni sull?azienda del venditore

TXTB.com, LLC
2711 W. Ash St., Columbia, MO, 65203, U.S.A.

Condizioni di vendita e spedizione

Condizioni di vendita

We guarantee the condition of every book as it’s described on the AbeBooks websites. If you are not satisfied with your purchase or if the order has not arrived yet, you are eligible for a refund within 30 days of the estimated delivery date. If you have any questions about an order, please us the “Ask Bookseller a Question” link to contact us and we will respond within 2 business days.