Value Driven Intellectual Capital : How to Convert Intangible Corporate Assets into Market Value

Sullivan, Patrick H

ISBN 10: 0471351040 / ISBN 13: 9780471351047

Editore: John Wiley and Sons, New York, NY, USA, 2000

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First edition, first printing. 276pp. Blue cloth-covered boards, gilt titles on spine. Lightly bumped spine ends. Internally neat, clean, bright and tight. Dust jacket has chipping to edges, price unclipped. 8vo.

Codice articolo 005942

Dati bibliografici

• Titolo: Value Driven Intellectual Capital : How to Convert Intangible Corporate Assets into Market Value
• Editore: John Wiley and Sons, New York, NY, USA
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0471351040
• ISBN 13: 9780471351047
• Rilegatura: Hardcover
• Edizione: prima edizione
• Condizione: Near Fine
• Condizione della sovraccoperta: Very Good
• Cataloghi dei venditori:
  • Business, Management, Human Resources and Emplo...

Descrizione articolo

Riassunto

Als "Intellectual Capital" bezeichnet man den Wert, den ein Unternehmen aus seinem geistigen Eigentum, wie z.B. Produktinnovation, Patente, Urheberrechte und Know-How ziehen kann. In vielen Unternehmen ist geistiges Eigentum mittlerweile zum wichtigsten Aktivposten geworden. Um jedoch seinen Wert voll ausschopfen zu konnen, mussen Unternehmen zunachst einmal verstehen, was Intellectual Capital ist, wo es anzutreffen ist, wie man es investiert und wie man es erntet. Dabei ist es wichtig, da? ein Unternehmen den strategischen Wert jedes einzelnen seiner geistigen Aktivposten bestimmt und festlegt, wie es diesen Wert am Markt prasentiert. "Value Driven-Intellectual Capital" zeigt dem Unternehmen, wie es diese scheinbar immateriellen Wirtschaftsguter maximiert und sie in einen entscheidenden Wettbewerbsvorteil verwandelt.

Informazioni sull?autore

PATRICK H. SULLIVAN (psullivan@icmgroup.com) is an expert at creating profits from intellectual assets and is considered one of the leading conceptual thinkers in extracting value from intellectual capital. He is a founding partner of the ICM Group, a Palo Alto, California-based consulting company focused on managing intellectual capital to maximize value. He is also cofounder of the ICM Gathering, composed of managers of intellectual capital for large, diverse international companies who meet to exchange information on new and innovative management techniques.
He is a frequent speaker on a range of topics concerning the management of intellectual capital including stock value, licensing, and developing profits from IC. He is a member of the Licensing Executives Society (where he was the founding chairman of its Intellectual Capital Management Committee), the World Intellectual Property Trade Forum, and the American Bar Association Intellectual Property Licensing Section, and a fellow of the American Council on Education. He is a frequent contributor of articles on intellectual capital management for leading journals, the author of Profiting from Intellectual Capital, and the coauthor of Technology Licensing: Corporate Strategies for Maximizing Value, both published by Wiley.