Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.
This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.
Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:
- Flickr, a classic user-driven business, created value for itself by helping users create their own value
- Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of
- Social network effects can support a business-ever wonder how FaceBook grew so quickly?
- Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web
Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics,
Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.
Dedication; Foreword; Preface; What Is Web 2.0?; Who Is This Book For; What You'll Learn; Implementing Web 2.0; How to Contact Us; Safari™ Books Online; Acknowledgments; Chapter 1: Users Create Value; 1.1 Flickr and Collective User Value; 1.2 Six Ways Flickr Created User Value Through Interaction; 1.3 Why Sharing Can Be Profitable; 1.4 Flickr's Cost Drivers; 1.5 Calculating Company Value; 1.6 Looking Back: Netflix's Different Challenges; 1.7 Lessons Learned; 1.8 Questions to Ask; Chapter 2: Networks Multiply Effects; 2.1 Web-Enabled Online Network Effects; 2.2 N-Sided Markets; 2.3 Google's Combination of Network Effects; 2.4 The Ups and Downs of Positive Feedback; 2.5 Lessons Learned; 2.6 Questions to Ask; Chapter 3: People Build Connections; 3.1 Social Roles: Online and Offline; 3.2 How Online Changes Social Networking; 3.3 How Many Customers and How Quickly?; 3.4 LinkedIn: The Rolodex Moves Online; 3.5 Facebook: Introduce Yourself Online; 3.6 Lessons Learned; 3.7 Questions to Ask; Chapter 4: Companies Capitalize Competences; 4.1 External and Internal Forces; 4.2 Developing Dynamic Capabilities: Before the Web; 4.3 From Online Syndication to Competence Syndication; 4.4 Lessons Learned; 4.5 Questions to Ask; Chapter 5: New Recombines with Old; 5.1 Styles of Innovation; 5.2 Integrating Ecosystems: Apple's iPod; 5.3 Working with the Carriers: Jajah; 5.4 More Recombinant Innovation: The iPhone; 5.5 Lessons Learned; 5.6 Questions to Ask; Chapter 6: Businesses Incorporate Strategies; 6.1 Five Steps to Web 2.0; 6.2 Building Web 2.0 Business Plans; 6.3 Look Around While Moving Forward; End Notes; ; ; ; ; ; ; Bibliography;
