What Matters Most: How a Small Group of Pioneers is Teaching Social Responsibility to Big Business, and Why Big Business is Listening

Hollender, Jeffrey, And Fenichell, Stephen

ISBN 10: 0738209023 / ISBN 13: 9780738209029

Editore: Basic Books, 2004

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Sewn binding. Cloth over boards. 336 p. Audience: General/trade. Book Condition: Near fine. Inside pages clean. Tight binding. Sharp corners. Very good in very good dust jacket.

Codice articolo KensBooks2.0031263

Dati bibliografici

• Titolo: What Matters Most: How a Small Group of Pioneers is Teaching Social Responsibility to Big Business, and Why Big Business is Listening
• Editore: Basic Books
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0738209023
• ISBN 13: 9780738209029
• Rilegatura: Hard cover
• Edizione: First edition.
• Condizione della sovraccoperta: sovraccoperta

Descrizione articolo

Riassunto

The emergence of Corporate Social Responsibility is more than just a PR tactic, sales strategy, or management trend. It's the future of business. It's what companies have to do to survive and prosper in a world where more and more of their behavior is under a microscope.
But becoming a better corporate citizen is not as easy as posting slogans in the office canteen. What Matters Most describes the real-world struggles of well-known companies as they confront the dilemmas of social responsibility.

Informazioni sugli autori

Jeffrey Hollender is President and CEO of the Vermont-based Seventh Generation. A frequent commentator on corporate responsibility, he has appeared before such varied groups as the Harvard Environmental Forum, the World Resources Institute Sustainable Enterprise Summit, Nike's Apparel Group, the Environmental Protection Agency's Waste Conference, the United Nations Summit on Sustain-able Growth, and many others. He is the author of the best-selling How to Make the World a Better Place and resides in Charlotte, Vermont. Stephen Fenichell is a nonfiction author. His titles range from Plastic: The Making of a Synthetic Century and Passport for Profit (with emerging markets pioneer Mark Mobius) to A New Brand World with brand consultant Scott Bedbury. His articles have appeared in Men's Journal, GQ, Business 2.0, Discover, and Newsweek International. He lives in New York. Jeffrey Hollender is President and CEO of the Vermont-based Seventh Generation. A frequent commentator on corporate responsibility, he has appeared before such varied groups as the Harvard Environmental Forum, the World Resources Institute Sustainable Enterprise Summit, Nike's Apparel Group, the Environmental Protection Agency's Waste Conference, the United Nations Summit on Sustain-able Growth, and many others. He is the author of the best-selling How to Make the World a Better Place and resides in Charlotte, Vermont. Stephen Fenichell is a nonfiction author. His titles range from Plastic: The Making of a Synthetic Century and Passport for Profit (with emerging markets pioneer Mark Mobius) to A New Brand World with brand consultant Scott Bedbury. His articles have appeared in Men's Journal, GQ, Business 2.0, Discover, and Newsweek International. He lives in New York.

Jeffrey Hollender is President and CEO of the Vermont-based Seventh Generation.