altshuler robert ralph gates (1 risultati)

paper wrappers. Sutnar, Ladislav (illustratore). 5.75" x 8.5" paper wrappers. 6-panel fold-out. There's A Fresh Wind Blowing! Typo-Photo cover design, format and typography credited to Ladislav Sutnar. A fine fresh copy. An early, previously unknown piece by Sutnar, produced between 1939 to 1945. Not in Janakova: rare. Ladislav Sutnar (1897 - 1976) has won acclaim both in Europe and the United States. After leaving Nazi-occupied Czechoslovakia, he was the Chief designer for Czechoslovakia at the 1939 World's Fair. After one desperate year of looking for a job in New York, in 1941 Ladislav Sutnar met Knud Lönberg-Holm,the Danish-born architect who was director of Research at Sweet's Catalog Service. Holm hired Sutnar as art director. Sweet's Catalog Service was the producer of trade, construction,and hardware catalogs that were distributed to businesses and architects throughout the United States. Sutnar and Holm radically transformed the organization and presentation of technical and commercial information. Although he is uncredited, his contributions to business organization benefited society, which included creating a user-friendly telephone directory by implementing parenthetical area codes. Mildred Constantine wrote about Sutnar in 1961: " There is a force and meaningful consistency in Sutnar's entire body of work, which permits him to express himself with a rich diversity in exhibition design and the broad variations of graphic design. Sutnar has the assured stature of th integrated designer." Sutnar said "If a graphic design is to elicit greater intensity of perception and comprehension of contents,the designer should be aware of the following principles: 1) optical interest,which arouses attention and forces the eye to action; 2) visual simplicity of image and structure allowing quick reading and comprehension of the contents; and 3) visual continuity, which allows the clear understanding of the sequence of elements.".