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Strategic Copywriting: How to Create Effective Advertising
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Da: Wonder Book, Frederick, MD, U.S.A.
Membro dell'associazione: ABAA ILAB
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Strategic Copywriting : How to Create Effective Advertising
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, Incorporated, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Da: Better World Books: West, Reno, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Strategic Copywriting: How to Create Effective Advertising
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Strategic Copywriting: How to Create Effective Advertising
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Strategic Copywriting: How to Create Effective Advertising
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Strategic Copywriting: How to Create Effective Advertising
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Da: The Maryland Book Bank, Baltimore, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Very Good. Used - Very Good.
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Journalistic Advocates and Muckrakers: Three Centuries of Crusading Writers
Da: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. unmarked, light shelfwear-NICE Standard-sized.
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Journalistic Advocates and Muckrakers: Three Centuries of Crusading Writers
Da: Zubal-Books, Since 1961, Cleveland, OH, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. *Price HAS BEEN REDUCED by 10% until Monday, Jan. 19 (sale item)* 227 pp., hardcover, NEW!! - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
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Literary Journalism : A Biographical Dictionary of Writers and Editors
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, Incorporated, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, Incorporated, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Lingua: Inglese
Editore: Rowman & Littlefield Publish, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Da: Half Price Books Inc., Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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The Rise of Advertising in the United States : A History of Innovation To 1960
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Prima edizione
Condizione: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Strategic Copywriting: How to Create Effective Advertising
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, Inc., 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 13,45
Spedizione EUR 7,23
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
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The Rise of Advertising in the United States : A History of Innovation To 1960
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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The Rise of Advertising in the United States: A History of Innovation to 1960
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, Lanham, MD, 2014
ISBN 10: 1442244380 ISBN 13: 9781442244382
Da: Conover Books, Martinsville, VA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Prima edizione
Soft cover. Condizione: Good. 1st Edition. Ex-library with the usual library markings (if not for the library markings this copy would be graded in fine condition); overall a nice used copy! Black and white wrapper with red and black lettering. 198 historical and informative pages! "In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: · P. T. Barnum, master of the advertising "gimmick" · Lydia Pinkham, queen of the patent medicine cure · John Wanamaker, progenitor of modern retail advertising · Albert Lasker, the formulator of "reason why" advertising · Stanley Resor, the consummate market researcher · Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America's colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.".
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American Naturalistic and Realistic Novelists: A Biographical Dictionary
Da: suffolkbooks, Center moriches, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
hardcover. Condizione: Very Good. Fast Shipping - Safe and Secure 7 days a week!
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The Rise of Advertising in the United States : A History of Innovation To 1960
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Prima edizione
EUR 15,91
Spedizione EUR 9,22
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Strategic Copywriting: How to Create Effective Advertising
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2015
ISBN 10: 1442244089 ISBN 13: 9781442244085
Da: Zoom Books East, Glendale Heights, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
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The Rise of Advertising in the United States: A History of Innovation to 1960
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2014
ISBN 10: 1442244380 ISBN 13: 9781442244382
Da: Reader's Corner, Inc., Raleigh, NC, U.S.A.
Valutazione del venditore 5 su 5 stelle
Prima edizione
Trade Paperback. Condizione: Near Fine. First Edition. With a curl of the cover, otherwise a fine first edition paperback copy, white spine. A history of ads is more interesting than the ads.
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Da: GridFreed, North Las Vegas, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: New. In shrink wrap. Looks like an interesting title!
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American Naturalistic and Realistic Novelists : A Biographical Dictionary
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 18,94
Spedizione EUR 9,22
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Strategic Copywriting: How to Create Effective Advertising
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, 2015
ISBN 10: 1442244089 ISBN 13: 9781442244085
Da: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy.
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Lingua: Inglese
Editore: Rowman & Littlefield Publishers, Incorporated, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 21,60
Spedizione EUR 9,22
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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hardcover, Condizione: Very Good, Gale Research, Detroit, c.1998, 1st., 8-1/2"x11-1/4", cloth, 442pp., ex-lib.- sp label, pocket, stamps, VG $.
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Literary Journalism: A Biographical Dictionary of Writers and Editors
Da: Violet's Bookstack, Ontario, ON, Canada
Valutazione del venditore 5 su 5 stelle
EUR 28,40
Spedizione EUR 9,48
Spedito da Canada a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCloth Hard Cover. Condizione: Very Good. No Jacket. 326pp, index,
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Strategic Copywriting (Paperback)
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate explains core principles that have guided advertising for decades and introduces how to identify target markets and employ tests before and after an ad runs. The book discusses the impact of artificial intelligence and the numerous AI tools being used by advertising agencies. It also addresses corporate advertising and public relations, especially the various communications tools, such as news or press releases. Throughout, students learn the principles and processes of producing creative advertising for different media, including the internet, social media, television, radio, magazine, newspaper, and outdoor. Real advertisements from agencies of all sizes across the United States illustrate what worksor doesntand why.The third edition features updated information in each chapter with -New sample ads from real advertising agencies-New coverage of AI alongside Social Media and Internet Advertising The third edition of this detailed how-to guide introduces students to time-tested strategies for writing and designing successful ads across all types of media. All chapters are updated with new data, strategies, and examples, and the topic of AI is addressed alongside social media and internet advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Strategic Copywriting
Da: Brook Bookstore On Demand, Napoli, NA, Italia
Valutazione del venditore 5 su 5 stelle
EUR 32,72
Spedizione EUR 6,80
Spedito da Italia a U.S.A.Quantità: 5 disponibili
Aggiungi al carrelloCondizione: new.
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Personalities and Products : A Historical Perspective on Advertising in America
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Personalities and Products : A Historical Perspective on Advertising in America
Da: Better World Books: West, Reno, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
