Editore: Portfolio Hardcover, 2004
ISBN 10: 1591840279 ISBN 13: 9781591840275
Condizione: As New. Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects.
Editore: Portfolio Hardcover, 2004
ISBN 10: 1591840279 ISBN 13: 9781591840275
Da: HPB-Diamond, Dallas, TX, U.S.A.
hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Editore: Portfolio Hardcover, 2004
ISBN 10: 1591840279 ISBN 13: 9781591840275
Da: HPB Inc., Dallas, TX, U.S.A.
Hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Editore: Portfolio Hardcover, 2004
ISBN 10: 1591840279 ISBN 13: 9781591840275
Da: Goodwill Books, Hillsboro, OR, U.S.A.
Condizione: Acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.
Editore: Portfolio, 2004
ISBN 10: 1591840279 ISBN 13: 9781591840275
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.
Editore: Penguin Publishing Group, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: Dream Books Co., Denver, CO, U.S.A.
Condizione: acceptable. Heavily loved still intact and perfectly readable . Cosmetic wear only. Former Library book. Ships fast!.
Editore: Portfolio, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.55.
Editore: Portfolio, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.55.
Editore: Portfolio, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: HPB-Diamond, Dallas, TX, U.S.A.
Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Editore: Portfolio, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: SecondSale, Montgomery, IL, U.S.A.
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Editore: Brand: Portfolio Hardcover, 2004
ISBN 10: 1591840279 ISBN 13: 9781591840275
Da: Ergodebooks, Houston, TX, U.S.A.
Hardcover. Condizione: Good. 0. An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.
Editore: Figure 1 Publishing, 2021
ISBN 10: 1773271474 ISBN 13: 9781773271477
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Editore: Penguin Publishing Group, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Editore: Penguin Putnam Inc, New York, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: Grand Eagle Retail, Wilmington, DE, U.S.A.
Paperback. Condizione: new. Paperback. Marketing strategist Douglas Atkin has spent years studying how certain customers show the same kind of devotion to their brands (such as Harley Davidson, iPod and eBay) as cult members do to their cults. Based on interviews with cult members and some of today's hottest companies, he has written a groundbreaking book about why people really join cults and how the same appeal draws die-hard Macintosh users. Whether demolishing old stereotypes or examining the strategies of successful brands, this book offers a lively view of the connection between religion and buying. An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Editore: Portfolio, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: booksXpress, Bayonne, NJ, U.S.A.
Soft Cover. Condizione: new. This item is printed on demand.
Editore: Penguin Publishing Group, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Editore: Penguin Publishing Group, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: California Books, Miami, FL, U.S.A.
Condizione: New.
Editore: Penguin Publishing Group, 2024
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: Save With Sam, North Miami, FL, U.S.A.
Paperback. Condizione: New. Brand New! This item is printed on demand.
Editore: Penguin Publishing Group, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Editore: Penguin Publishing Group, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: Books Unplugged, Amherst, NY, U.S.A.
Condizione: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 0.53.
Editore: Penguin Publishing Group, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: Book Deals, Tucson, AZ, U.S.A.
Condizione: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.53.
Editore: Figure 1 Publishing, 2021
ISBN 10: 1773271474 ISBN 13: 9781773271477
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Editore: Penguin Publishing Group, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: Ebooksweb, Bensalem, PA, U.S.A.
Condizione: VeryGood. signs of little wear on the cover.
Editore: Penguin Publishing Group, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: Ebooksweb, Bensalem, PA, U.S.A.
Condizione: LikeNew. Remainder mark.
Editore: Penguin Publishing Group, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: Ebooksweb, Bensalem, PA, U.S.A.
Condizione: New. .
Editore: Portfolio, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: Ergodebooks, Houston, TX, U.S.A.
Softcover. Condizione: Good. At first glance, companies like Apple and Nike have little in common with organizations like the Hells Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the masses in some fundamental way. Contrary to stereotypes, most cult members arent emotionally unstable-theyre just normal folks searching for a sense of belonging.Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques.He interviewed countless cult members to find out what makes them tick. And he explains exactly how brands like Harley-Davidson, Saturn, JetBlue, and Ben & Jerrys make their customers feel unique, important, and part of an exclusive group-and how that leads to solid, long-term relationships between a company and its customers.In addition to describing a fascinating phenomenon, The Culting of Brands will be of enormous value to business leaders. It will teach marketers how to align themselves with a specific segment of the population, how to attract and keep new "members," how to establish a mythology about the company, and how to manage a workforce filled with true believers.Once a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it. The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty.
Editore: Portfolio Hardcover, 2004
ISBN 10: 1591840279 ISBN 13: 9781591840275
Da: Irish Booksellers, Portland, ME, U.S.A.
Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Editore: Penguin Publishing Group, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: Book Deals, Tucson, AZ, U.S.A.
Condizione: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 0.53.
Editore: Penguin Publishing Group, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: Wizard Books, Long Beach, CA, U.S.A.
Paperback. Condizione: new. New.
Editore: Penguin Publishing Group, 2005
ISBN 10: 1591840961 ISBN 13: 9781591840961
Da: Books Unplugged, Amherst, NY, U.S.A.
Condizione: New. Buy with confidence! Book is in new, never-used condition 0.53.