Lingua: Inglese
Editore: SAGE Publications, Incorporated, 1999
ISBN 10: 0761918108 ISBN 13: 9780761918103
Da: Better World Books Ltd, Dunfermline, Regno Unito
Prima edizione
EUR 8,43
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
EUR 2,99
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780761918103.
EUR 7,07
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780761918103.
EUR 25,02
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. pp. xvi + 660 Illus.
Lingua: Inglese
Editore: Sage Publications India Pvt Ltd, 2002
ISBN 10: 8178291045 ISBN 13: 9788178291048
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Condizione: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.
Lingua: Inglese
Editore: Sage Publications India Pvt Ltd, 2002
ISBN 10: 8178291045 ISBN 13: 9788178291048
Da: SMASS Sellers, IRVING, TX, U.S.A.
Condizione: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability.
Da: Majestic Books, Hounslow, Regno Unito
EUR 30,27
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: New.
Lingua: Inglese
Editore: Mc Graw Hill, 2017
Da: Books in my Basket, New Delhi, India
EUR 20,95
Quantità: 20 disponibili
Aggiungi al carrelloSoft cover. Condizione: New. ISBN:9780070435049,Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition.
EUR 21,14
Quantità: 5 disponibili
Aggiungi al carrelloSoft cover. Condizione: New. ISBN:9788178291048,670pp.
Lingua: Inglese
Editore: SAGE Publications Pvt. Ltd, 2019
ISBN 10: 9352809580 ISBN 13: 9789352809585
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Condizione: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 31,49
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: SAGE Publications Pvt. Ltd, 2019
ISBN 10: 9352809580 ISBN 13: 9789352809585
Da: SMASS Sellers, IRVING, TX, U.S.A.
Condizione: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability.
Da: Books in my Basket, New Delhi, India
EUR 26,84
Quantità: 5 disponibili
Aggiungi al carrelloHardcover. Condizione: New. ISBN:9789352809585,692pp.
Da: UK BOOKS STORE, London, LONDO, Regno Unito
EUR 48,74
Quantità: 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
Da: UK BOOKS STORE, London, LONDO, Regno Unito
EUR 49,57
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
Da: UK BOOKS STORE, London, LONDO, Regno Unito
EUR 55,04
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardcover. Condizione: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
EUR 96,44
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 96,89
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 100,73
Quantità: 10 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: John Wiley and Sons Inc, US, 2025
ISBN 10: 1394310544 ISBN 13: 9781394310548
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 121,04
Quantità: 6 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology. Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century. Written by a team of noted experts, this acclaimed book provides in-depth evaluations of each school-utilizing a rigorous metatheoretical framework based on scientific criteria such as syntax, semantics, and pragmatics. In this new global expanded edition, Marketing Theory identifies four new schools of marketing thought that have emerged in the past 30 years, each with separate chapters devoted to their assessment. It remains a must-read book for doctoral students in marketing, as well as young scholars and practitioners who want to understand the rationale and theoretical tenets of the various schools and contextualize their role in developing contemporary marketing theory. New to this Edition: New chapters on four new schools of marketing thoughtNew content on contenders for a general theory of marketing: Market Orientation, Service-Dominant Logic, Rule of Three Theory, and Resource Advantage (R-A) Theory of CompetitionNew and expanded coverage of Relationship Marketing, with greater emphasis on R-A TheoryNow includes insightful questions for analysis and advanced-level discussions for every chapter Wiley Advantage: Covers the main concepts and principles underlying marketing theory and practiceProvides a comprehensive typology for the 16 major schools of marketing thoughtDescribes concepts and axioms useful in generating a practical theory of marketing.Offers a practical approach to marketing theory that generates a more realistic view of marketing issuesIllustrates how marketing problems have been solved in the real world of business by connecting theory to practiceIncludes extensive references throughout, including many pioneering yet lesser-known works.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 104,29
Quantità: 10 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 129,09
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 115,53
Quantità: 15 disponibili
Aggiungi al carrelloCondizione: New. 2025. 2nd Edition. paperback. . . . . .
EUR 125,10
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Emerald Publishing Limited, 1997
ISBN 10: 0762302844 ISBN 13: 9780762302840
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
EUR 135,64
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Emerald Publishing Limited, 1997
ISBN 10: 0762302844 ISBN 13: 9780762302840
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 136,18
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Emerald Publishing Limited, 1998
ISBN 10: 0762305509 ISBN 13: 9780762305506
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 123,93
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Lingua: Inglese
Editore: Emerald Publishing Limited, 1997
ISBN 10: 0762302844 ISBN 13: 9780762302840
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 123,92
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.