beneke justin (9 risultati)

Condizione: New. pp. 60.

Taschenbuch. Condizione: Neu. Perceived risks associated with premium private label brands | An investigation into the South African grocery sector | Justin Beneke (u. a.) | Taschenbuch | 60 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783843363792 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study used a survey of 325 consumers to investigate the effect of perceived risks on the intention to buy premium grocery private label brands in South Africa. Based on the literature, a model was developed and tested using Partial Least Squares analysis. The results indicate that functional and time risk both negatively influence consumers' purchase intention of such products. We found no such effect pertaining to financial, physical, psychological and social risks. This study sheds further light on private label brands in an emerging market context by providing guidance to academics and practitioners as to the manner in which consumers respond to different categories of risk. 60 pp. Englisch.

Condizione: New. Print on Demand pp. 60 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.

Condizione: New. PRINT ON DEMAND pp. 60.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Beneke JustinJustin Beneke is a Senior Lecturer & research supervisor in the School of Management Studies, University of Cape Town. His interests lie in the fields of Retailing Management, E-Marketing and Customer Relationship Man.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This study used a survey of 325 consumers to investigate the effect of perceived risks on the intention to buy premium grocery private label brands in South Africa. Based on the literature, a model was developed and tested using Partial Least Squares analysis. The results indicate that functional and time risk both negatively influence consumers'' purchase intention of such products. We found no such effect pertaining to financial, physical, psychological and social risks. This study sheds further light on private label brands in an emerging market context by providing guidance to academics and practitioners as to the manner in which consumers respond to different categories of risk.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 60 pp. Englisch.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study used a survey of 325 consumers to investigate the effect of perceived risks on the intention to buy premium grocery private label brands in South Africa. Based on the literature, a model was developed and tested using Partial Least Squares analysis. The results indicate that functional and time risk both negatively influence consumers' purchase intention of such products. We found no such effect pertaining to financial, physical, psychological and social risks. This study sheds further light on private label brands in an emerging market context by providing guidance to academics and practitioners as to the manner in which consumers respond to different categories of risk.