Berger arthur asa (Oltre 1800 risultati)

Paperback. Condizione: Very Good.

Paperback. Condizione: Good.

Paperback. Condizione: Very Good. 'Postmodern' is a popular term, but difficult to define. Is it a movement? Discipline? Lifestyle? Or all these things? What are the limits of its jurisdiction? Instead of summing up the various perspectives of scholars and the variety of ideas to which the term postmodernism has been assigned, Berger lets this diversity speak for itself. By bringing together in a reader format articles and essays on the impact of the postmodern temper on an eclectic range of subjects from MTV and 'The X-Files' to museums and university culture, Berger presents a few of the many ways different theorists have come to terms with postmodernism, while examining manifestations of postmodernism in the culture of everyday life. Highly entertaining and thought-provoking, the collection is sure to engage students and encourage a real involvement with the issues of postmodernism. And, when paired with its 'postmodern murder mystery' companion, Postmortem for a Postmodernist (also published by AltaMira Press), the pair make an amusing and engaging exploration into the world of the postmodern presence.d engaging exploration into the world of the postmodern presence.d engaging exploration into the world of the postmodern presence.d engaging exploration into the world of the postmodern presence.…

Paperback. Condizione: Good. The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives. …

Paperback. Condizione: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Condizione: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Fifth ] Publisher: Rowman & Littlefield Publishers Pub Date: 1/22/2015 Binding: Paperback Pages: 276 Fifth edition.

Paperback. Condizione: Very Good. 5. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Paperback. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condizione: Fair. 5. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Condizione: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Second ] Publisher: Sheffield Publishing Company Pub Date: 10/1/1999 Binding: Paperback Pages: 254 Second edition.

Paperback. Condizione: Very Good.

Paperback. Condizione: Good.

Condizione: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media.

paperback. Condizione: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .

Paperback. Condizione: Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Very Good. Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness,' and nonverbal communication. Berger's clear explanations and examples surround this assortment of influential writing, walking the uninitiated through these sometimes dense theoretical works. His selections and commentary will challenge readers to reconsider the role of communication in our culture. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.…

Paperback. Condizione: Very Good. Workbook. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Paperback. Condizione: Very Good. 'Postmodern' is a popular term, but difficult to define. Is it a movement? Discipline? Lifestyle? Or all these things? What are the limits of its jurisdiction? Instead of summing up the various perspectives of scholars and the variety of ideas to which the term postmodernism has been assigned, Berger lets this diversity speak for itself. By bringing together in a reader format articles and essays on the impact of the postmodern temper on an eclectic range of subjects from MTV and 'The X-Files' to museums and university culture, Berger presents a few of the many ways different theorists have come to terms with postmodernism, while examining manifestations of postmodernism in the culture of everyday life. Highly entertaining and thought-provoking, the collection is sure to engage students and encourage a real involvement with the issues of postmodernism. And, when paired with its 'postmodern murder mystery' companion, Postmortem for a Postmodernist (also published by AltaMira Press), the pair make an amusing and engaging exploration into the world of the postmodern presence.d engaging exploration into the world of the postmodern presence.d engaging exploration into the world of the postmodern presence.d engaging exploration into the world of the postmodern presence.…

Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Paperback. Condizione: Fair. Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. Berger explores the relationship between consumers and media with an emphasis on the shaping influence that both have on each other. This lively text, illustrated with original sketches by the author, equips students with the tools necessary to analyze the media that permeates their lives. The third edition features a discussion of the impact of Facebook, Twitter, and other social media on youth culture, an expanded discussion of media ethics, including the Murdoch phone-tapping scandal, an analysis of how media has affected our political landscape, and updated examples and material on media theories and ideology.…

Paperback. Condizione: Good. The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives. …

Condizione: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …