Bijmolt (32 risultati)

Tien jaar vriendschap in kant Kantpatronen uit vele landen
G. V.D. Heijden-Biemans, K. Moser-Bijmolt, A.P. Smelter-Hoekstra
- Brossura
Da: Mooney's bookstore, Den Helder, Paesi BassiMooney's bookstore
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Molto buono
EUR 25,55
EUR 14,95 spedizioneSpedito da Paesi Bassi a U.S.A.Quantità: 1 disponibili
Condizione: Very Good.

Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)
Leeflang, Peter S. H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A; Pauwels, Koen H.
Lingua: Inglese
Editore: Springer, 2017
Serie: International Series in Quantitative Marketing, Libro 8 di 8. Libro 8 di 8 - International Series in Quantitative Marketing
- Rilegato
- Prima edizione
Da: SpringBooks, Berlin, GermaniaSpringBooks
Contatta il venditoreVenditore con 3 stelleCondizione: Usato
EUR 100,49
EUR 39,90 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: Very Good. 1. Auflage. unread, with some shelfwear.

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.; Pauwels, Koen H.
Lingua: Inglese
Editore: Springer, 2016
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Brossura
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 154,05
EUR 14,04 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In.

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.; Pauwels, Koen H.
Lingua: Inglese
Editore: Springer, 2014
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Rilegato
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 154,05
EUR 14,04 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In.

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.; Pauwels, Koen H.
Lingua: Inglese
Editore: Springer, 2016
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Brossura
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 191,24
EUR 3,50 spedizioneSpedito in U.S.A.Quantità: 4 disponibili
Condizione: New. pp. 408.

Lingua: Inglese
Editore: Springer-Verlag New York Inc., US, 2014
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Rilegato
Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 199,30
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Hardback. Condizione: New. 2015 ed. This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and metho…dologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.

Modeling Markets: Analyzing Marketing Phenomena and.
Pauwels Koen H. Bijmolt T.H.A Wieringa Jaap E. Leeflang Peter S.H. Wieringa J.E.
Lingua: Inglese
Editore: Springer, 2014
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Rilegato
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 223,90
EUR 3,50 spedizioneSpedito in U.S.A.Quantità: 4 disponibili
Condizione: New.

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making
Leeflang, Peter/ Wieringa, Jaap E./ Bijmolt, T. H. A./ Pauwels, Koen H.
Lingua: Inglese
Editore: Springer Verlag, 2016
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Brossura
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 239,04
EUR 14,65 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Paperback. Condizione: Brand New. reprint edition. 422 pages. 9.30x6.20x1.00 inches. In Stock.

Lingua: Inglese
Editore: Springer, 2014
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Rilegato
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 241,12
EUR 14,65 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Hardcover. Condizione: Brand New. 408 pages. 9.25x6.25x1.25 inches. In Stock.

Lingua: Inglese
Editore: Springer-Verlag New York Inc., US, 2014
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Rilegato
Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 186,82
EUR 76,19 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Hardback. Condizione: New. 2015 ed.

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Leeflang, Peter S. H., Wieringa, Jaap E., Bijmolt, T.H.A, Pa
Lingua: Inglese
Editore: Springer, 2014
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Rilegato
Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Come nuovo
EUR 259,56
EUR 29,30 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Lingua: Inglese
Editore: Springer, 2017
Serie: International Series in Quantitative Marketing, Libro 8 di 8. Libro 8 di 8 - International Series in Quantitative Marketing
- Rilegato
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 314,75
EUR 14,04 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In.

Lingua: Inglese
Editore: Springer, 2018
Serie: International Series in Quantitative Marketing, Libro 8 di 8. Libro 8 di 8 - International Series in Quantitative Marketing
- Brossura
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 314,75
EUR 14,04 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In.

Lingua: Inglese
Editore: Springer, 2017
Serie: International Series in Quantitative Marketing, Libro 8 di 8. Libro 8 di 8 - International Series in Quantitative Marketing
- Rilegato
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 378,98
EUR 66,34 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competi…tion and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data.The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today's environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. This volume provides an authoritative and comprehensive review, with each chapter including: an introduction to the method/methodology a numerical example/application in marketing references to other marketing applications suggestions about software.Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics.

Lingua: Inglese
Editore: Springer, 2018
Serie: International Series in Quantitative Marketing, Libro 8 di 8. Libro 8 di 8 - International Series in Quantitative Marketing
- Brossura
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 388,16
EUR 65,54 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify…competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data.The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today's environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. This volume provides an authoritative and comprehensive review, with each chapter including: an introduction to the method/methodology a numerical example/application in marketing references to other marketing applications suggestions about software.Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics.

Lingua: Inglese
Editore: Springer Verlag, 2017
Serie: International Series in Quantitative Marketing, Libro 8 di 8. Libro 8 di 8 - International Series in Quantitative Marketing
- Rilegato
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 533,04
EUR 23,44 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Hardcover. Condizione: Brand New. 733 pages. 9.50x6.50x1.75 inches. In Stock.

Lingua: Inglese
Editore: Springer, 2014
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Rilegato
- Print on Demand
Da: Basi6 International, Irving, TX, U.S.A.Basi6 International
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 139,03
Spedizione gratuitaSpedito in U.S.A.Quantità: 10 disponibili
Condizione: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days. Excellent Customer Service.

Lingua: Inglese
Editore: Springer, 2016
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Brossura
- Print on Demand
Da: Basi6 International, Irving, TX, U.S.A.Basi6 International
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 139,03
Spedizione gratuitaSpedito in U.S.A.Quantità: 10 disponibili
Condizione: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days. Excellent Customer Service.

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.; Pauwels, Koen H.
Lingua: Inglese
Editore: Springer, 2016
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Brossura
- Print on Demand
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 202,56
EUR 7,62 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 4 disponibili
Condizione: New. Print on Demand pp. 408.

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.; Pauwels, Koen H.
Lingua: Inglese
Editore: Springer, 2016
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Brossura
- Print on Demand
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 200,98
EUR 9,95 spedizioneSpedito da Germania a U.S.A.Quantità: 4 disponibili
Condizione: New. PRINT ON DEMAND pp. 408.

Modeling Markets: Analyzing Marketing Phenomena and.
Koen H. Pauwels T.H.A Bijmolt Jaap E. Wieringa Peter S.H. Leeflang J.E. Wieringa
Lingua: Inglese
Editore: Springer, 2014
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Rilegato
- Print on Demand
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 233,45
EUR 7,62 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 4 disponibili
Condizione: New. Print on Demand.

Modeling Markets: Analyzing Marketing Phenomena and.
Koen H. Pauwels T.H.A Bijmolt Jaap E. Wieringa Peter S.H. Leeflang J.E. Wieringa
Lingua: Inglese
Editore: Springer, 2014
Serie: International Series in Quantitative Marketing, Libro 7 di 8. Libro 7 di 8 - International Series in Quantitative Marketing
- Rilegato
- Print on Demand
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 234,27
EUR 9,95 spedizioneSpedito da Germania a U.S.A.Quantità: 4 disponibili
Condizione: New. PRINT ON DEMAND.

Lingua: Inglese
Editore: Springer, 2017
Serie: International Series in Quantitative Marketing, Libro 8 di 8. Libro 8 di 8 - International Series in Quantitative Marketing
- Rilegato
- Print on Demand
Da: Basi6 International, Irving, TX, U.S.A.Basi6 International
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 293,70
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days. Excellent Customer Service.

Lingua: Inglese
Editore: Springer, 2018
Serie: International Series in Quantitative Marketing, Libro 8 di 8. Libro 8 di 8 - International Series in Quantitative Marketing
- Brossura
- Print on Demand
Da: Basi6 International, Irving, TX, U.S.A.Basi6 International
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 293,70
Spedizione gratuitaSpedito in U.S.A.Quantità: 10 disponibili
Condizione: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days. Excellent Customer Service.

Lingua: Inglese
Editore: Springer, 2018
Serie: International Series in Quantitative Marketing, Libro 8 di 8. Libro 8 di 8 - International Series in Quantitative Marketing
- Brossura
- Print on Demand
Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 286,35
EUR 11,00 spedizioneSpedito da Italia a U.S.A.Quantità: Più di 20 disponibili
Condizione: new. Questo è un articolo print on demand.

Lingua: Inglese
Editore: Springer, 2017
Serie: International Series in Quantitative Marketing, Libro 8 di 8. Libro 8 di 8 - International Series in Quantitative Marketing
- Rilegato
- Print on Demand
Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 286,35
EUR 46,00 spedizioneSpedito da Italia a U.S.A.Quantità: Più di 20 disponibili
Condizione: new. Questo è un articolo print on demand.

Advanced Methods for Modeling Markets
Leeflang, Peter|Wieringa, Jaap E.|Bijmolt, T. H. A.|Pauwels, Koen H.
Lingua: Inglese
Editore: Springer International Publishing, 2017
Serie: International Series in Quantitative Marketing, Libro 8 di 8. Libro 8 di 8 - International Series in Quantitative Marketing
- Rilegato
- Print on Demand
Da: moluna, Greven, Germaniamoluna
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 311,76
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Explores various advanced techniques to modeling markets, including spatial models, game theoretic models, and Bayesian estimation modelsIncludes numerous examples of applications and softwareFeaturing cont…ributions from top authors.

Advanced Methods for Modeling Markets
Leeflang, Peter S. H.|Wieringa, Jaap E.|Bijmolt, Tammo H.A|Pauwels, Koen H.
Lingua: Inglese
Editore: Springer International Publishing, 2018
Serie: International Series in Quantitative Marketing, Libro 8 di 8. Libro 8 di 8 - International Series in Quantitative Marketing
- Brossura
- Print on Demand
Da: moluna, Greven, Germaniamoluna
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 311,76
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Explores various advanced techniques to modeling markets, including spatial models, game theoretic models, and Bayesian estimation modelsIncludes numerous examples of applications and softwareFeaturing contributions…from top authors.

Lingua: Inglese
Editore: Springer International Publishing, Springer Nature Switzerland Mai 2018, 2018
Serie: International Series in Quantitative Marketing, Libro 8 di 8. Libro 8 di 8 - International Series in Quantitative Marketing
- Brossura
- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 374,49
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, mode…ls that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data.The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today's environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. This volume provides an authoritative and comprehensive review, with each chapter including: an introduction to the method/methodology a numerical example/application in marketing references to other marketing applications suggestions about software.Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics. 744 pp. Englisch.

Lingua: Inglese
Editore: Springer International Publishing, Springer Nature Switzerland Sep 2017, 2017
Serie: International Series in Quantitative Marketing, Libro 8 di 8. Libro 8 di 8 - International Series in Quantitative Marketing
- Rilegato
- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 374,49
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that… specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data.The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today's environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. This volume provides an authoritative and comprehensive review, with each chapter including: an introduction to the method/methodology a numerical example/application in marketing references to other marketing applications suggestions about software.Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics. 744 pp. Englisch.