Chipo mukonza (60 risultati)
Lingua: Inglese
Editore: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Rilegato
Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
Contatta il venditoreVenditore con 3 stelleCondizione: Nuovo
EUR 142,27
EUR 6,80 spedizioneSpedito da Italia a U.S.A.Quantità: 5 disponibili
Condizione: new.
Lingua: Inglese
Editore: Springer Nature Switzerland AG, Cham 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Rilegato
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 159,10
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: new. Hardcover. Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicati…ng green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisations green offerings while positioning the organisation as a green brand to influence consumers green purchasing behaviours. Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Rilegato
Da: Brook Bookstore, Milano, MI, ItaliaBrook Bookstore
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 137,54
EUR 27,99 spedizioneSpedito da Italia a U.S.A.Quantità: 5 disponibili
Condizione: new.
Lingua: Inglese
Editore: Palgrave Macmillan 2023
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Brossura
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 164,11
EUR 13,85 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In.
Lingua: Inglese
Editore: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Rilegato
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 164,11
EUR 13,85 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In.
Lingua: Inglese
Editore: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 2 di 12. Libro 2 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Brossura
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 176,29
EUR 13,85 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In.
Lingua: Inglese
Editore: Palgrave Macmillan 2021
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 2 di 12. Libro 2 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Rilegato
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 176,29
EUR 13,85 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In.
Green Marketing in Emerging Markets : Strategic and Operational Perspectives
Mukonza, Chipo (EDT); Hinson, Robert E. (EDT); Adeola, Ogechi (EDT); Adisa, Isaiah (EDT); Mogaji, Emmanuel (EDT)
Lingua: Inglese
Editore: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 2 di 12. Libro 2 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 195,18
EUR 2,29 spedizioneSpedito in U.S.A.Quantità: 15 disponibili
Condizione: New.
Green Marketing in Emerging Economies : A Communications Perspective
Mogaji, Emmanuel (EDT); Adeola, Ogechi (EDT); Adisa, Isaiah (EDT); Hinson, Robert E. (EDT); Mukonza, Chipo (EDT)
Lingua: Inglese
Editore: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Rilegato
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 198,16
EUR 2,29 spedizioneSpedito in U.S.A.Quantità: 15 disponibili
Condizione: New.
Green Marketing in Emerging Markets : Strategic and Operational Perspectives
Mukonza, Chipo (EDT); Hinson, Robert E. (EDT); Adeola, Ogechi (EDT); Adisa, Isaiah (EDT); Mogaji, Emmanuel (EDT)
Lingua: Inglese
Editore: Palgrave Macmillan 2021
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 2 di 12. Libro 2 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Rilegato
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 214,10
EUR 2,29 spedizioneSpedito in U.S.A.Quantità: 15 disponibili
Condizione: New.
Lingua: Inglese
Editore: Palgrave Macmillan 2023
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 214,10
EUR 2,29 spedizioneSpedito in U.S.A.Quantità: 15 disponibili
Condizione: New.
Green Marketing in Emerging Markets : Strategic and Operational Perspectives
Mukonza, Chipo (EDT); Hinson, Robert E. (EDT); Adeola, Ogechi (EDT); Adisa, Isaiah (EDT); Mogaji, Emmanuel (EDT)
Lingua: Inglese
Editore: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 2 di 12. Libro 2 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 223,05
EUR 2,29 spedizioneSpedito in U.S.A.Quantità: 15 disponibili
Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Palgrave Macmillan 2023
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 231,71
EUR 2,29 spedizioneSpedito in U.S.A.Quantità: 15 disponibili
Condizione: As New. Unread book in perfect condition.
Altre immaginiLingua: Inglese
Editore: Springer 2023
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Brossura
Da: preigu, Osnabrück, Germaniapreigu
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 157,95
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Taschenbuch. Condizione: Neu. Green Marketing in Emerging Economies | A Communications Perspective | Emmanuel Mogaji (u. a.) | Taschenbuch | xix | Englisch | 2023 | Springer | EAN 9783030825744 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com… | Anbieter: preigu.
Green Marketing in Emerging Markets : Strategic and Operational Perspectives
Mukonza, Chipo (EDT); Hinson, Robert E. (EDT); Adeola, Ogechi (EDT); Adisa, Isaiah (EDT); Mogaji, Emmanuel (EDT)
Lingua: Inglese
Editore: Palgrave Macmillan 2021
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 2 di 12. Libro 2 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Rilegato
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 236,70
EUR 2,29 spedizioneSpedito in U.S.A.Quantità: 15 disponibili
Condizione: As New. Unread book in perfect condition.
Green Marketing in Emerging Economies : A Communications Perspective
Mogaji, Emmanuel (EDT); Adeola, Ogechi (EDT); Adisa, Isaiah (EDT); Hinson, Robert E. (EDT); Mukonza, Chipo (EDT)
Lingua: Inglese
Editore: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Rilegato
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 236,70
EUR 2,29 spedizioneSpedito in U.S.A.Quantità: 15 disponibili
Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Rilegato
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 236,38
EUR 3,47 spedizioneSpedito in U.S.A.Quantità: 4 disponibili
Condizione: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.
Lingua: Inglese
Editore: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 2 di 12. Libro 2 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Brossura
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 237,83
EUR 3,47 spedizioneSpedito in U.S.A.Quantità: 4 disponibili
Condizione: New.
Lingua: Inglese
Editore: Palgrave Macmillan 2023
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Brossura
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 239,58
EUR 3,47 spedizioneSpedito in U.S.A.Quantità: 4 disponibili
Condizione: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.
Lingua: Inglese
Editore: Palgrave Macmillan 2021
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 2 di 12. Libro 2 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Rilegato
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 242,50
EUR 3,47 spedizioneSpedito in U.S.A.Quantità: 4 disponibili
Condizione: New.
Lingua: Inglese
Editore: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 2 di 12. Libro 2 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Brossura
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 230,74
EUR 10,50 spedizioneSpedito da Irlanda a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. 2022. Paperback. . . . . .
Lingua: Inglese
Editore: Palgrave Macmillan 2023
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Brossura
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 230,65
EUR 10,50 spedizioneSpedito da Irlanda a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. 2023. Paperback. . . . . .
Lingua: Inglese
Editore: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Rilegato
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 231,55
EUR 10,50 spedizioneSpedito da Irlanda a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. 2022. Hardcover. . . . . .
Lingua: Inglese
Editore: Springer International Publishing 2021
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 2 di 12. Libro 2 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Rilegato
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 181,89
EUR 62,59 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic,…and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution.This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies.Chipo Mukonzais a Lecturer at the Tshwane University of Technology in Polokwane, South Africa.Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria.Isaiah Adisa is a management researcher and consultant based in Nigeria.Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.Emmanuel Mogajiis a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
Lingua: Inglese
Editore: Palgrave Macmillan 2021
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 2 di 12. Libro 2 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Rilegato
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 231,67
EUR 10,50 spedizioneSpedito da Irlanda a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. 2021. Hardcover. . . . . .
Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 2 di 12. Libro 2 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Brossura
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 181,89
EUR 62,03 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, eco…nomic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution.This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies.Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa.Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria.Isaiah Adisa is a management researcher and consultant based in Nigeria.Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Rilegato
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 181,89
EUR 62,52 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses infl…uencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers.The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers' green adoption, behaviour, and attitude towards sustainability practices.This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation's green offerings while positioning the organisation as a green brand to influence consumers' green purchasing behaviours.
Lingua: Inglese
Editore: Springer International Publishing, Springer Nature Switzerland 2023
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Brossura
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 181,89
EUR 61,96 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompass…es influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers.The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers' green adoption, behaviour, and attitude towards sustainability practices.This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation's green offerings while positioning the organisation as a green brand to influence consumers' green purchasing behaviours.
Green Marketing in Emerging Economies: A Communications Perspective (Palgrave Studies of Marketing in Emerging Economies)
Mogaji, Emmanuel (Editor) / Adeola, Ogechi (Editor) / Adisa, Isaiah (Editor) / Hinson, Robert E. (Editor) / Mukonza, Chipo (Editor) / Kirgiz, Ayça Can (Editor)
Lingua: Inglese
Editore: Palgrave Macmillan 2023
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Brossura
Da: Revaluation Books, Exeter, , Regno UnitoRevaluation Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 272,32
EUR 11,56 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Paperback. Condizione: Brand New. 298 pages. 8.27x5.83x0.63 inches. In Stock.
Lingua: Inglese
Editore: Springer Nature Switzerland AG, Cham 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Libro 8 di 12. Libro 8 di 12 - Palgrave Studies of Marketing in Emerging Economies
- Rilegato
Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 255,40
EUR 32,16 spedizioneSpedito da Australia a U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: new. Hardcover. Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicati…ng green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisations green offerings while positioning the organisation as a green brand to influence consumers green purchasing behaviours. Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
