Da: Books From California, Simi Valley, CA, U.S.A.
hardcover. Condizione: Very Good.
Da: Solomon's Mine Books, Howard, PA, U.S.A.
EUR 12,19
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardcover. Condizione: As New. *NEW* pictorial Hardcover. Has remainder mark.
Da: Mooney's bookstore, Den Helder, Paesi Bassi
EUR 39,93
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very good.
Da: Aragon Books Canada, OTTAWA, ON, Canada
EUR 53,11
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New.
EUR 23,22
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | More than 500 age, gender, and lifestyle specific designs from around the world. Learn how top designers target the tastes and trends of their clients to market their products specifically for them. Sorted by consumer groups with the most purchasing power, Market Smart reveals how to target kids, parents, tweens and teens, sports enthusiasts, Generations X & Y, foodies, and baby boomers by exploring all elements of marketing design from print and multimedia advertisements to catch phrases, mascots, logos, product packaging, retail environments, and promotions. Most graphic design books focus on what designers are creating - logos, brochures, product packaging, etc. Market Smart has a fresh perspective by focusing instead on who they are creating for. Effective age, gender, and lifestyle specific designs from around the world are featured. Readers learn how designers use the tastes, trends, and backgrounds of consumers to market their products specifically for them. Chapters are divided by both demographics and psychographics. Demographic chapters include introductions by successful designers, marketers, and industry leaders. A complete index is also included.