Deirdre breakenridge (219 risultati)

Hardback. Condizione: Good. This book shows communications and marketing professionals how to manage the message, the story, in this post-internet world, and, especially, how the instantaneousness of the internet itself can be a help and a hindrance to that mission. This book updates and enhances the public communications field to the present day.…

Condizione: very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.

Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Paperback. Condizione: Good. One night while lying in bed, Ashley-Ann receives a very special visit. An angel named Noelle comes to her with a series of loving whispers, each with an important message. As Ashley-Ann shares the angel's whispers with her mommy, readers are given the gift of wisdom that Noelle brings to Ashley-Ann. We learn that knowing how to feel will bring kindness, compassion, courage, and the ability to be true to ourselves. This nurturing, insightful story is sure to be a favorite with readers of all ages.…

Hardcover. Condizione: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condizione: Good. In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today?s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships? marry communications with technology more effectively, and become your organization?s go-to resource on social technology decisions? reflect social media realities throughout your policies and governance? generate greater internal collaboration, eliminating silos once and for all? listen to consumers? conversations, and apply what you?re learning? build communications crisis plans you can implement at a moment?s notice? develop profound new insights into how consumers construct and perceive their brand relationships., practice ?reputation management on steroids?? take the lead on identifying and applying metrics? and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.…

Paperback. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardback. Condizione: Good. This book shows communications and marketing professionals how to manage the message, the story, in this post-internet world, and, especially, how the instantaneousness of the internet itself can be a help and a hindrance to that mission. This book updates and enhances the public communications field to the present day.…

Condizione: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

hardcover. Condizione: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condizione: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardback. Condizione: Good. Praise for PR 2.0 ?An ?easy read? filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ?Interviews with the Experts? sections were especially useful in helping to highlight how companies have benefited from PR2.0.?Maura Mahoney, Senior Director, RCN Metro Optical Networks ?P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn?t a book filled with simple tips and tricks--it?s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.?Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions ?Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend.?Fraser P. Seitel, author of The Practice of Public Relations and coauthor of IdeaWise The New Future of Public Relations! In today?s Web 2.0 world, traditional methods of communication won?t reach your audiences, much less convince them. Here?s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work. You?ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today?s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive. Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today?s leading PR 2.0 practitioners. PR 1.0 vs. PR 2.0Identify the needs of companies and clients, and how to integrate them for greatest effectiveness Reaching today?s crucial wired media Powerful new strategies for pitching and media distribution  Best uses of traditional PR tacticsBetter ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts PR 2.0: Making the most of the newest toolsInteractive online newsrooms, visual media, blogs, RSS, podcasts, and beyond Social media: Your new 24/7 focus panelPowerful new ways to capture emerging customer desires and needs.…

Condizione: Fine. 1 Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Condizione: Very Good. 1 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Condizione: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Condizione: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Condizione: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Condizione: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

Condizione: As New. Like New condition. Like New dust jacket. A near perfect copy that may have very minor cosmetic defects.

hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Paperback. Condizione: Good. In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today?s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships? marry communications with technology more effectively, and become your organization?s go-to resource on social technology decisions? reflect social media realities throughout your policies and governance? generate greater internal collaboration, eliminating silos once and for all? listen to consumers? conversations, and apply what you?re learning? build communications crisis plans you can implement at a moment?s notice? develop profound new insights into how consumers construct and perceive their brand relationships., practice ?reputation management on steroids?? take the lead on identifying and applying metrics? and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.…

Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.