Condizione: Good. 2nd Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Da: GreatBookPrices, Columbia, MD, U.S.A.
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Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 30,95
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Aggiungi al carrelloPaperback. Condizione: New. Third Edition. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
Da: Revaluation Books, Exeter, Regno Unito
EUR 21,10
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Aggiungi al carrelloPaperback. Condizione: Brand New. 3rd edition. 289 pages. 9.00x6.00x0.71 inches. In Stock.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 27,81
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Da: Revaluation Books, Exeter, Regno Unito
EUR 35,01
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Aggiungi al carrelloPaperback. Condizione: Brand New. 3rd edition. 289 pages. 9.00x6.00x0.71 inches. In Stock.
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 40,42
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Aggiungi al carrelloCondizione: New. 2014. Second. paperback. . . . . . Books ship from the US and Ireland.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Da: moluna, Greven, Germania
EUR 29,39
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Aggiungi al carrelloCondizione: New. Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the app.
Da: Rarewaves.com UK, London, Regno Unito
EUR 27,50
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Aggiungi al carrelloPaperback. Condizione: New. Third Edition. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
Da: moluna, Greven, Germania
EUR 19,48
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Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides an understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, the book will guide you through the effective use of methods, measures, and evaluation in providing grounde.