Importo totale (1 articolo articoli):
Destinazione ordine:
feldwick paul (87 risultati)
Vai alla pagina principale dei risultati di ricerca
Filtri di ricerca
Tipo di articolo
- Tutti i tipi di prodotto
- Libri (87)
- Riviste e Giornali (Nessun altro risultato corrispondente a questo perfezionamento)
- Fumetti (Nessun altro risultato corrispondente a questo perfezionamento)
- Spartiti (Nessun altro risultato corrispondente a questo perfezionamento)
- Arte, Stampe e Poster (Nessun altro risultato corrispondente a questo perfezionamento)
- Fotografie (Nessun altro risultato corrispondente a questo perfezionamento)
- Mappe (Nessun altro risultato corrispondente a questo perfezionamento)
- Manoscritti e Collezionismo cartaceo (Nessun altro risultato corrispondente a questo perfezionamento)
Condizioni Maggiori informazioni
- Nuovo (53)
- Come nuovo, Ottimo o Quasi ottimo (7)
- Molto buono o Buono (25)
- Discreto o Mediocre (2)
- Come descritto (Nessun altro risultato corrispondente a questo perfezionamento)
Legatura
Ulteriori caratteristiche
Lingua (2)
Spedizione gratuita
Paese del venditore
Valutazione venditore
-
Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
-
The Anatomy of Humbug: How to Think Differently about Advertising
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Good condition ex-library book with usual library markings and stickers.
-
The Anatomy of Humbug: How to Think Differently about Advertising
Da: Blue Vase Books, Interlochen, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: very_good. Book has little sign of wear or use.
-
The Anatomy of Humbug: How to Think Differently about Advertising
Da: Goodwill Books, Hillsboro, OR, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: very_good. Minimal signs of wear.
-
The Anatomy of Humbug: How to Think Differently about Advertising
Da: Half Price Books Inc., Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
-
Hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
-
BMP Works 4
Da: BoundlessBookstore, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 3,58
Spedizione EUR 8,08
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. VG condition book with dust jacket. DJ is clean, has fresh colours and has a little wear to edges. Book has clean and bright contents.
-
The Anatomy of Humbug : How to Think Differently about Advertising
Lingua: Inglese
Editore: Troubador Publishing Limited, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 6,19
Spedizione EUR 5,79
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
-
Anatomy of Humbug: How to Think Differently about Advertising
Lingua: Inglese
Editore: Troubador Publishing January 2015, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Da: Colorado's Used Book Store, Englewood, CO, U.S.A.
Valutazione del venditore 3 su 5 stelle
Hardcover. Condizione: Like New. Condizione sovraccoperta: As New. Like New. May have some shelf wear from being out in store. All Orders Shipped With Tracking And Delivery Confirmation Numbers.
-
The Anatomy of Humbug: How to Think Differently about Advertising
Lingua: Inglese
Editore: Troubador Publishing Ltd January 2015, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Da: Montclair Book Center, Montclair, NJ, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardcover. Condizione: USED Good. Condizione sovraccoperta: Good Jacket.
-
Advertising Works: v. 6
Da: BoundlessBookstore, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 5,37
Spedizione EUR 8,08
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Little wear to boards. Content is clean with slight toning. Good DJ with little edge wear.
-
Why Does The Pedlar Sing?
Da: Bay State Book Company, North Smithfield, RI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.
-
Anatomy of Humbug : How to Think Differently About Advertising
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 15,37
Spedizione EUR 2,29
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
-
The Anatomy of Humbug: How to Think Differently about Advertising
Da: Textbooks_Source, Columbia, MO, U.S.A.
Valutazione del venditore 5 su 5 stelle
hardcover. Condizione: New. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
-
The Anatomy of Humbug: How to Think Differently about Advertising
Da: Textbooks_Source, Columbia, MO, U.S.A.
Valutazione del venditore 5 su 5 stelle
hardcover. Condizione: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
-
What is Brand Equity, Anyway?
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 11,14
Spedizione EUR 6,48
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
-
BMP Works 2: 17 Award Winning Case Histories from BMP DDB Needham (Signed)
Lingua: Inglese
Editore: NTC Publications Limited, Oxfordshire,, 1995
ISBN 10: 1899314105 ISBN 13: 9781899314102
Da: Berry Hill Book Shop, Deansboro, NY, U.S.A.
Valutazione del venditore 5 su 5 stelle
Copia autografata
Hardcover. Condizione: Near Fine. (1995), First Edition, Near Fine/Near Fine dj, large octavo, 415pp., gray boards hardcover, b&w ill's., excellent unclipped (UK 25) dj, binding tight, owner's bookplate & inked name on front endpapers o/w text unmarked, Presentation copy Signed on front endpaper to: "John and Wendy Jones, London, March 1996, from Paul Feldwick.". Signed by Author(s).
-
Anatomy of Humbug : How to Think Differently About Advertising
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 17,45
Spedizione EUR 2,29
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
-
Anatomy of Humbug : How to Think Differently About Advertising
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
-
Why Does the Pedlar Sing? : What Creativity Really Means in Advertising
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 18,97
Spedizione EUR 2,29
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
-
BMP Works 2: 17 Award Winning Case Histories from BMP DDB Needham
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 11,98
Spedizione EUR 9,09
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
-
The Anatomy of Humbug
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 22,06
Spedizione gratuita
Spedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloHardback. Condizione: New. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous. or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses - and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The?Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.
-
The Anatomy of Humbug
Da: PBShop.store US, Wood Dale, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
-
Hardback. Condizione: New. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous. or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses - and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The?Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.
-
The Anatomy of Humbug (Hardcover)
Lingua: Inglese
Editore: Troubador Publishing, Market Harborough, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: new. Hardcover. How does advertising work? Does it have to attract conscious attention in order to transmit a Unique Selling Proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous. or maybe something else? In Paul Feldwicks radical new view, all theories of how advertising works have their uses and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common and often contradictory beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns. How does advertising work? Does it have to attract conscious attention in order to transmit a Unique Selling Proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous. or maybe something else? Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
-
The Anatomy of Humbug
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 19,78
Spedizione EUR 4,82
Spedito da Regno Unito a U.S.A.Quantità: 6 disponibili
Aggiungi al carrelloHRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
-
Why Does The Pedlar Sing?
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 21,41
Spedizione EUR 4,82
Spedito da Regno Unito a U.S.A.Quantità: 5 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
-
Why Does the Pedlar Sing? : What Creativity Really Means in Advertising
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 24,65
Spedizione EUR 2,29
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
-
Why Does The Pedlar Sing? (Paperback)
Lingua: Inglese
Editore: Troubador Publishing, Market Harborough, 2021
ISBN 10: 1800462522 ISBN 13: 9781800462526
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to todays celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits. And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of creativity, it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, todays advertising is less liked and less effective than ever before. But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what weve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again and much more effective. This is a fabulous book. .It is possibly the book I would most highly recommend to anyone in marketing. Rory Sutherland, Vice Chairman, Ogilvy Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to todays celebrities who launch their own multi-million dollar brands. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
-
The Anatomy of Humbug: How to Think Differently about Advertising
Da: California Books, Miami, FL, U.S.A.
Valutazione del venditore 4 su 5 stelle
EUR 27,71
Spedizione gratuita
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
