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Paperback. Condizione: Very Good. Unique in the market for its breadth of coverage and depth of analysis, this uncommonly readable new book by Pulitzer Prize-winning author Thomas K. McCraw is destined to become a classic supplementary text in a variety of undergraduate as well as graduate courses and seminars. Five of the book's ten chapters provide deft examinations of representative companies and the remarkable people who led them. The firms considered include McDonald's, Procter & Gamble, Boeing, General Motors, and Ford - all of which began as entrepreneurial startups and grew to become big businesses - their success stories counterbalanced by a detailed dissection of the monumental failure of RCA, long the world leader in consumer electronics but now all but extinct.Unforgettable portraits of dazzling entrepreneurs such as Henry Ford, Alfred Sloan of General Motors, David Sarnoff of RCA, and Ray Kroc of McDonald's are supplemented by lucid sketches of a cast of less famous but equally fascinating characters such as: 'Doc' Smelser, the eccentric economics Ph.D. who for 34 years headed Procter & Gamble's world-renowned Market Research Department; Mary Kay Ash, who built a cosmetics empire through the force of her own energy, originality, and generosity to her sales force; Ferdinand Eberstadt, the tough, hard-driving genius of American mobilization during World War II; and June Martino, whose crucial contribution as 'Vice-President of Equilibrium' at McDonald's was rewarded by the gift of 10 percent of the company's common stock. Interspersed with the company-centered chapters are five brief 'overview' chapters - one each on women and African Americans in business, and three on vital sectors of American business: first finance, then chemicals and pharmaceuticals, and, most recently, computers, Silicon Valley, and the Internet. Featuring thirty-five striking photographs and a completely up-to-date bibliographic essay, this compact, enjoyable work will be highly appreciated by all students of U.S. business history and the art of administration.…

paperback. Condizione: Fair.

Paperback. Condizione: Fair.

Paperback. Condizione: Fair.

Paperback. Condizione: Good. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

Paperback. Condizione: Fair. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

Paperback. Condizione: Good. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

Paperback. Condizione: Fair. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

paperback. Condizione: Fair.

Paperback. Condizione: Fair.

Paperback. Condizione: Fair.

Condizione: acceptable. This book is a well used but readable copy. Integrity of the book is still intact with no missing pages. May have considerable notes or highlighting. Cover image on the book may vary. Ships out quickly in a secure plastic mailer.

Condizione: acceptable. Readable copy. Pages may have considerable notes highlighting. This book has water damage. May have varying covers. Fast Shipping - Mailed in plastic mailer.

Condizione: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.

Condizione: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condizione: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Paperback. Condizione: Very Good. The most trusted anthology for complete works, balanced selections, and helpful editorial apparatus.

Paperback. Condizione: Good. The most trusted anthology for complete works, balanced selections, and helpful editorial apparatus.

Paperback. Condizione: Fair. The most trusted anthology for complete works, balanced selections, and helpful editorial apparatus.

Condizione: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases.

paperback. Condizione: Good. Good clean copy. Minimal signs of wear. Any images shown are stock photographs and product may differ from what is shown.

Paperback. Condizione: Good. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

Paperback. Condizione: Fair. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

Paperback. Condizione: Fair.

Paperback. Condizione: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Paperback. Condizione: Fair.

paperback. Condizione: Fair.

Paperback. Condizione: Very Good. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

Paperback. Condizione: Good. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

Paperback. Condizione: Fair. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.