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Hardback. Condizione: Very Good. Never Use White Type on a Black Background chronologically places quotes that accompany each design rule from designers, architects, fashion designers, typographers and other creatives.

Hardback. Condizione: Good. Every single day we're bombarded with a regular onslaught of advertising. The paper you read, the magazine you buy, the radio show you listen to: they all feature ads. There's product placement on TV and on the silver screen. And the moment you go online you're exposed to anything from pop-up ads to spam. And let's not forget about the public transport that is covered in slogans, and the enormous billboards and flashy neon signs that are all there in the public domain, vying for your attention. No opportunity is wasted by the ad men to grab the attention of potential customers and entice, seduce or convince them to buy a certain product, service or idea. Not surprising then that advertising has been called the greatest art form of the 20th century, as well as the biggest evil man has ever produced. Whether or not you believe in a thing called ARTvertising or of the opinion that advertising, along with branding and marketing, is downright diabolical, you're bound to find this book a source of inspiration. We've collected and researched a total of 51 rules, including "The Medium is the Message," "Make the Logo Bigger" and that old favorite "Sex Sells." All the great ad men and women make an appearance, sharing their thoughts and insights. The aim in making this book was not to list all the rules that a budding copywriter or marketer needs to adhere to. Nor did we want to decide which rules are indeed ridiculous and which are valuable words of wisdom. Instead consider this book a source of comfort, joy or good old fun. After all, it's like American advertising executive Jerry Della Femina (1936) once said: "Advertising is the most fun you can have with your clothes on.".…

Hardback. Condizione: Very Good. Never Use White Type on a Black Background chronologically places quotes that accompany each design rule from designers, architects, fashion designers, typographers and other creatives.

hardcover. Condizione: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .

Hardback. Condizione: Good. Every single day we're bombarded with a regular onslaught of advertising. The paper you read, the magazine you buy, the radio show you listen to: they all feature ads. There's product placement on TV and on the silver screen. And the moment you go online you're exposed to anything from pop-up ads to spam. And let's not forget about the public transport that is covered in slogans, and the enormous billboards and flashy neon signs that are all there in the public domain, vying for your attention. No opportunity is wasted by the ad men to grab the attention of potential customers and entice, seduce or convince them to buy a certain product, service or idea. Not surprising then that advertising has been called the greatest art form of the 20th century, as well as the biggest evil man has ever produced. Whether or not you believe in a thing called ARTvertising or of the opinion that advertising, along with branding and marketing, is downright diabolical, you're bound to find this book a source of inspiration. We've collected and researched a total of 51 rules, including "The Medium is the Message," "Make the Logo Bigger" and that old favorite "Sex Sells." All the great ad men and women make an appearance, sharing their thoughts and insights. The aim in making this book was not to list all the rules that a budding copywriter or marketer needs to adhere to. Nor did we want to decide which rules are indeed ridiculous and which are valuable words of wisdom. Instead consider this book a source of comfort, joy or good old fun. After all, it's like American advertising executive Jerry Della Femina (1936) once said: "Advertising is the most fun you can have with your clothes on.".…

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. light shelfwear, NICE! Standard-sized.

Hardcover. Condizione: Very Good. Never Use White Type on a Black Background: And 50 Other Ridiculous Design Rules This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Paperback. Condizione: Very Good. A list of inspirational/delusional design jargon for the world to judge. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condizione: Very Good. Great shape! Has a publisher remainder mark. hardcover Used - Very Good 2010.

hardcover. Condizione: Fine. no dust jacket as issued, in original shrinkwrap No dust jacket. Very Good hardcover with light shelfwear - NICE! Standard-sized.

Hardcover. Condizione: Très bon. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations.

hardcover. Condizione: Very Good.

Condizione: Very Good. 0th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

cards. Condizione: Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condizione: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Condizione: New. 2011. hardcover. . . . . . Books ship from the US and Ireland.

Condizione: New. 2011. hardcover. . . . . .

Hardcover. Condizione: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Fine.

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.