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The Marketing Information Revolution
Lingua: Inglese
Editore: Harvard Business School Pr, 1994
ISBN 10: 0875843298 ISBN 13: 9780875843292
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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The Marketing Information Revolution
Lingua: Inglese
Editore: Harvard Business School Pr, 1994
ISBN 10: 0875843298 ISBN 13: 9780875843292
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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The Marketing Information Revolution
Lingua: Inglese
Editore: Harvard Business School Pr, 1994
ISBN 10: 0875843298 ISBN 13: 9780875843292
Da: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
hardcover. Condizione: Very Good. HARDCOVER Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized.
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The Marketing Information Revolution
Lingua: Inglese
Editore: Harvard Business Review Press, 1993
ISBN 10: 0875843298 ISBN 13: 9780875843292
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Marketing Information Revolution
Lingua: Inglese
Editore: Harvard Business School Pr, 1994
ISBN 10: 0875843298 ISBN 13: 9780875843292
Hardcover. Condizione: New.
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The Marketing Information Revolution Blattberg, Robert C. and etc.
Lingua: Inglese
Editore: Harvard Business School Pr, 1994
ISBN 10: 0875843298 ISBN 13: 9780875843292
Da: Hubert Colau, LA BAZOCHE GOUET, Francia
Valutazione del venditore 2 su 5 stelle
EUR 10,00
Spedizione EUR 25,00
Spedito da Francia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: 2. Relià sous jaquette, parfait à tat.
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Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Readings On Market-Driving Strategies - Towards A New Theory Of Competitive Advantage
Da: Basi6 International, Irving, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Readings On Market-Driving Strategies - Towards A New Theory Of Competitive Advantage
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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The Marketing Information Revolution
Lingua: Inglese
Editore: Harvard Business School Pr, 1994
ISBN 10: 0875843298 ISBN 13: 9780875843292
Da: The Book Spot, Sioux Falls, MN, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardcover.
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The Marketing Information Revolution
Lingua: Inglese
Editore: Harvard Business School Pr, 1994
ISBN 10: 0875843298 ISBN 13: 9780875843292
Condizione: New. Satisfaction Guaranteed or your money back.
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EUR 58,49
Spedizione gratuita
Spedito da Australia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloBrand new book. Fast ship. Please provide full street address as we are not able to ship to P O box address.
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Readings on Market-Driving Strategies
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 63,99
Spedizione EUR 7,50
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Used. pp. 540.
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Readings on Market-Driving Strategies
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: Used. pp. 540.
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Cable TV Advertising: In Search of the Right Formula
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 76,42
Spedizione EUR 3,33
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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Readings on Market-Driving Strategies
Da: Biblios, Frankfurt am main, HESSE, Germania
Valutazione del venditore 4 su 5 stelle
EUR 69,08
Spedizione EUR 9,95
Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Used. pp. 540.
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Condizione: New. pp. 202 Index.
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Cable TV Advertising (Hardcover)
Lingua: Inglese
Editore: Bloomsbury Publishing Plc, Westport, 1989
ISBN 10: 0899304060 ISBN 13: 9780899304069
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: new. Hardcover. This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to its original promise because key players--system operators, programmers, and advertisers--still act as if cable TV is an alternative to traditional mass audience broadcast rather than a fundamentally new and unique medium. If the industry is to realize its promise, the contributors argue, it will happen only in light of a fundamental reassessment of its strategic position within the overall communications and information-technology environment. Taken together, the chapters presented here offer both new insights to industry professionals and new research ideas to students of cable communications.The chapters are organized into three sections around the themes of industry analysis, implications for advertisers, and new developments. In the first section, the editors present a strategic overview of cable TV advertising followed by an assessment of its current status and an examination of programming opportunities for cable network. The second group examines such issues as the television viewing environment, collecting ratings data for cable channels, and the relationship between program impact and advertising impact. Concluding chapters offer a look at new horizons in cable TV advertising, including in-home shopping programs and pay-per-view programming. This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Cable TV Advertising: In Search of the Right Formula
Da: Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 82,70
Spedizione EUR 13,83
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
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Cable TV Advertising: In Search of the Right Formula
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 114,87
Spedizione EUR 14,43
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 9.75x6.50x0.75 inches. In Stock.
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EUR 49,86
Spedizione EUR 105,00
Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Sehr gut. Zustand: Sehr gut | Seiten: 540 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
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Cable TV Advertising
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 84,86
Spedizione EUR 7,50
Spedito da Regno Unito a U.S.A.Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. Print on Demand pp. 202 47:B&W 5.5 x 8.5 in or 216 x 140 mm (Demy 8vo) Case Laminate on White w/Gloss Lam.
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Cable TV Advertising
Da: Biblios, Frankfurt am main, HESSE, Germania
Valutazione del venditore 4 su 5 stelle
EUR 88,97
Spedizione EUR 9,95
Spedito da Germania a U.S.A.Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. PRINT ON DEMAND pp. 202.
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Cable TV Advertising (Hardcover)
Lingua: Inglese
Editore: Bloomsbury Publishing Plc, Westport, 1989
ISBN 10: 0899304060 ISBN 13: 9780899304069
Da: CitiRetail, Stevenage, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 85,58
Spedizione EUR 42,71
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: new. Hardcover. This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to its original promise because key players--system operators, programmers, and advertisers--still act as if cable TV is an alternative to traditional mass audience broadcast rather than a fundamentally new and unique medium. If the industry is to realize its promise, the contributors argue, it will happen only in light of a fundamental reassessment of its strategic position within the overall communications and information-technology environment. Taken together, the chapters presented here offer both new insights to industry professionals and new research ideas to students of cable communications.The chapters are organized into three sections around the themes of industry analysis, implications for advertisers, and new developments. In the first section, the editors present a strategic overview of cable TV advertising followed by an assessment of its current status and an examination of programming opportunities for cable network. The second group examines such issues as the television viewing environment, collecting ratings data for cable channels, and the relationship between program impact and advertising impact. Concluding chapters offer a look at new horizons in cable TV advertising, including in-home shopping programs and pay-per-view programming. This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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EUR 83,45
Spedizione EUR 48,99
Spedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future.Über den Autor.
