Da: Basi6 International, Irving, TX, U.S.A.
Condizione: Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition.Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
EUR 3,60
Quantità: 1 disponibili
Aggiungi al carrelloSoftcover. Condizione: Bon. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations.
EUR 5,55
Quantità: 1 disponibili
Aggiungi al carrelloSoftcover. Condizione: Bon. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations.
EUR 10,00
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. 2nd Edition. Paperback met flappen, illustraties (waaronder foto's) in z/w, 8vo.
Da: Mooney's bookstore, Den Helder, Paesi Bassi
EUR 18,07
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very good.
Da: Mooney's bookstore, Den Helder, Paesi Bassi
EUR 19,26
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very good.
Condizione: As New. Unread book in perfect condition.
Condizione: New.
Condizione: New. pp. 210.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2011
ISBN 10: 0415665191 ISBN 13: 9780415665193
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 83,27
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology. This inside-out approach departs from an analysis of the corporate identity, enabling better fulfilment of external positioning, and ensuring internal support.This book is intended for (future) managers, marketing professionals and communication professionals responsible for the commercial success and reputation of a brand. The contents have a practical set-up, reinforced by engaging examples, and enable the reader to individually complete a positioning process.
EUR 67,13
Quantità: 1 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
EUR 67,84
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 67,12
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Mooney's bookstore, Den Helder, Paesi Bassi
EUR 35,61
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very good.
EUR 70,01
Quantità: 10 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
EUR 77,77
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 210.
EUR 96,96
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 1st edition. 160 pages. 8.43x5.55x0.51 inches. In Stock.
EUR 24,99
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Very good. 4. Condition: Zeer goed. Binding: Paperback. Edition: 4. Year: 2018. Description: Leesvouw rug verder als nieuw. Lichte gebruik-/opslagsporen.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2011
ISBN 10: 0415665191 ISBN 13: 9780415665193
Da: Rarewaves.com UK, London, Regno Unito
EUR 77,49
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology. This inside-out approach departs from an analysis of the corporate identity, enabling better fulfilment of external positioning, and ensuring internal support.This book is intended for (future) managers, marketing professionals and communication professionals responsible for the commercial success and reputation of a brand. The contents have a practical set-up, reinforced by engaging examples, and enable the reader to individually complete a positioning process.
EUR 171,25
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 185,69
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 168,33
Quantità: 5 disponibili
Aggiungi al carrellohardcover. Condizione: New.
EUR 189,32
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 187,16
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Condizione: New. pp. 208.
EUR 214,77
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
EUR 222,86
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 208.
EUR 226,15
Quantità: 1 disponibili
Aggiungi al carrelloHardback. Condizione: New. New copy - Usually dispatched within 4 working days.
EUR 269,30
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 1st edition. 160 pages. 8.70x5.67x0.71 inches. In Stock.
Da: Mooney's bookstore, Den Helder, Paesi Bassi
EUR 56,98
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very good.