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Condizione: New.

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paperback. Condizione: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Mixed Media Product. Condizione: New. Third Edition 2025. This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that this concept is a valuable management model to make brands successful. In the 3rd edition, all chapters were fundamentally revised and latest research findings were integrated. A new section on corporate social responsibility due to the increasing importance of brands' societal and environmental responsibilities and up-to-date practical examples were added.Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.…

Condizione: New. Third Edition 2025 NO-PA16APR2015-KAP.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: Brand New. 3rd pck pap/ edition. 330 pages. 9.45x6.62x9.45 inches. In Stock.

Condizione: Wie neu. 3. überarbeitete Auflage 2018, broschiert, Einband berieben, innen sehr gut, Springer-Verlag.

Paperback. Condizione: Brand New. 316 pages. 9.25x6.50x0.75 inches. In Stock.

Condizione: Wie neu. 4. Auflage 2021 - Leuchtmarkierungen auf 10 Seiten - sonst guter und sauberer Zustand, normale Lagerspuren, Springer-Verlag.

Mixed Media Product. Condizione: New. Third Edition 2025. This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that this concept is a valuable management model to make brands successful. In the 3rd edition, all chapters were fundamentally revised and latest research findings were integrated. A new section on corporate social responsibility due to the increasing importance of brands' societal and environmental responsibilities and up-to-date practical examples were added.Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.…

Condizione: gut. Identity-Based Brand Management: FundamentalsStrategyImplementationControlling In deutscher Sprache. pages.

Feb 16, 2018. Condizione: gebraucht; wie neu. 3. Aulage, wie ungebraucht.

Condizione: New. pp. 376.

Condizione: very good. bon état. Optez pour nos livres d'occasion en bon état avec quelques traces d'usure, et soutenez l'insertion sociale et l'écologie. 420527-2 - Identitätsbasierte Markenführung Grundlagen - Strategie -Umsetzung - Controlling, Burmann, Christoph, Springer, 2015.

Condizione: Gut. Zustand: Gut | Seiten: 348 | Sprache: Deutsch | Produktart: Bücher | Keine Beschreibung verfügbar.

Condizione: New. PRINT ON DEMAND pp. 376.